Responsibilities
About the Team:
The TikTok Shop US Operations team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok e-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.
About the Role:
We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok.
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We are seeking a passionate and results-driven Creator Business Development & Incubation MBA Intern to identify, onboard, and nurture relationships with creators and influencers. In this role, you will play a pivotal part in driving growth by expanding our creator community and fostering strategic partnerships. You will be responsible for working with our cross-functional partners to develop innovative strategies to support creators in achieving their goals while aligning their efforts with the platform's objectives.
Responsibilities:
Creator Recruitment & Onboarding:
- Identify and engage emerging and established creators/influencers to join our platform.
- Develop and execute personalized and scaled outreach campaigns to attract top talent.
- Lead the onboarding processes, ensuring a seamless experience for new creators.
Relationship Management:
- Serve as the primary point of contact for a portfolio of creators/influencers.
- Build and maintain strong relationships, providing support and resources to maximize their success.
- Regularly communicate platform updates, monetization opportunities, and best practices.
- Equip creators with the fundamental knowledge to be successful on TikTok Shop.
Strategic Growth Initiatives:
- Design and implement programs to drive creator growth and retention.
- Collaborate with cross-functional teams to improve tools and features that enhance the creator experience.
- Identify trends in the creator economy and propose initiatives to stay ahead of industry developments.
Partnership Development:
- Facilitate collaborations between creators and brands, fostering mutually beneficial opportunities.
- Work with the category, global key accounts and marketing teams to design campaigns that amplify our onboarding initiatives.
Performance Analytics:
- Track and analyze key performance metrics for creators and campaigns to drive future performance.
- Provide actionable insights to optimize growth strategies and monetization efforts.
- Deliver regular reports to internal stakeholders on creator ecosystem performance.
Qualifications
Minimum Qualifications:
- Currently pursuing an MBA degree
- Strong understanding of TikTok's platform, content creators and audience.
- Proven track record of identifying and building relationships.
- Understanding of the creator economy, social media platforms, and digital content trends.
- Comfort in analytics tools and CRM platforms.
Preferred Qualifications:
- Bachelor's degree in Business, Marketing, Communications, Tech, entertainment or a related field (or equivalent experience).
- Familiarity with influencer monetization models, such as ad revenue sharing, brand partnerships, and subscription-based services.
- Comfortable analyzing data and drawing actionable conclusions.
- Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
- Experience with content creation, video production and editing may be beneficial