Creative Strategy Specialist - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)
Responsibilities
About the team
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
Responsibilities:
- Strategic Direction: Align creative strategies with business goals and brand identity.
- Creative Oversight: Manage and guide all creative efforts to ensure they are consistent with brand guidelines.
- Project Management: Plan and execute design related projects, manage timelines, and ensure efficient collaboration between teams
- Performance & Optimization: Use data to analyze creative performance and suggest improvements.
- Team & Vendor cross-functional support: Direct and support internal teams, freelancers, and vendors.
- Innovation: Find new ways to approach creative challenges and develop scalable solutions.
- Continuous Learning: Share insights and best practices to improve creative effectiveness across the company.
Qualifications
Minimum qualifications:
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- Bachelor's degree with 2-3 years of proven experience in developing successful campaigns, often from a background in marketing, advertising, or content creation.
- Able to use design tools, Figma and Adobe Creative Suites (Especially Photoshop, Illustrator, After Effect)is a must
- Demonstrated ability to lead end-to-end creative projects, from strategy through execution and evaluation.
- Strong in creative vision, able to generate unique, compelling ideas that capture attention and resonate with an audience.
- Good understanding in data and able to leverage performance data to generate improvements
Preferred qualification:
- Familiarity with eCommerce Industry
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.