Skip to main contentA logo with &quat;the muse&quat; in dark blue text.
TikTok

Creative Strategy Director, Tech/Apps

New York, NY

Responsibilities

TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Want more jobs like this?

Get Business Operations jobs in New York, NY delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.

Join us.

About the team:
Creative Lab is TikTok's in-house creative consultancy for brands and creative companies. We work collaboratively with key accounts, creative agencies, and in-house creative teams to inspire creativity and advance TikTok-first thinking.

Responsibilities:
- Lead creative strategy for key business verticals. You partner with Sales and cross-functional teams, including marketing, industry strategy, and marketing science, among others, to lead creative strategy work for our most important business verticals. You set the vision and lead your team to prioritize internal business objectives. You work with your team to uncover insights, develop innovative approaches, and build creative ideas that deliver on individual client opportunities.
- Develop and lead the growth path of a diverse, inclusive team. You lead a team of creative strategists with diverse skillsets and backgrounds. You rally them around a shared goal, foster an inclusive culture, and instill a growth mindset. You help to develop each individual by reviewing their work, expanding their skills, and accelerating their ideas.
- Show up as a team and organizational leader. You report to the Head of Creative Lab for North America and work collaboratively with Creative Lab and Global Business Solutions leadership to deliver on our mission and goals.
- Cultivate meaningful relationships with clients and creative partners. You foster productive relationships externally, with senior-level clients, and internally, among cross-functional leads. You uncover insights and new opportunities for partnership.
- Strengthen and amplify vertical thought leadership. You'll develop vertical specific POVs for how brands show up on TikTok to drive toward deeper partnership. You work to develop and spotlight case study worthy work to inspire the industry at large.
- Execute as a keen operator. You develop processes and resources to support the team to consistently deliver against objectives and deliverables at a high level. You are adept at navigating ambiguity with solution oriented approaches.

Qualifications

Main Qualifications:
- Must be willing to work out of our offices in New York, NY
- 3+ years managing teams
- Experience working with brands in the technology and/or apps verticals.
- Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends
- Excellent written and verbal communicator, with the ability to solve for complex business problems through compelling creative strategies, breakthrough creative ideas, and engaging presentations
- Willingness to travel to various North American regions, approx 2x/month

Preferred Qualifications:
- Experience within a top tier creative agency, brand creative group or a creative role within a technology company.
- A portfolio that showcases previous creative/strategic work.
- Passion for TikTok, the power of the platform, its communities, and the creative possibilities it can unlock
- Experience creating content on or for TikTok.
- Deep interest and understanding of the social/digital space, as well as the creator economy.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $141000 - $200000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Client-provided location(s): New York, NY, USA
Job ID: TikTok-7366073262025476361
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.