Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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About the Team :
The Creative Performance Managers focus on bringing Science and Creative together. The team focuses on providing data driven creative insights via creative audits and creative experiments.
Responsibilities:
- Improve our clients' advertising campaign performance by helping them to make their creatives work better for TikTok.
- Convert marketing research insights into creative concepts and measure performance, to deliver top-notch creatives for TikTok activities
- Marry art (creative) and science (media) together, connecting the two disciplines
- Develop and present creative reports for key clients, with constructive feedback on how to improve
- Design creative experiments, test creative hypotheses and build creative case studies
- Develop and implement creative hypotheses, build and collect creative best practices, and lead creative strategies for our clients
- Teach and communicate with media teams, creative teams and agencies
- Participate in creative brainstorming sessions with developers, designers, marketing managers, analysts and other related stakeholders
Qualifications
Qualifications
- Experience in working with creators, creative agencies, and outsource talents (influencers, video editors, designers, game developers)
- Overall understanding of media buying and campaign planning is a plus.
- Client facing, ability to prepare creative reports and present to external stakeholders
- Able to develop and implement overarching performance-based creative direction, creative best practices and creative strategies
- Strong communication skills and ability to collaborate effectively with cross-team cooperation and knowledge sharing internally and externally - working with designers, analysts, and campaign managers
- Fluent in English.
-Basic capability and understanding of content video creation and editing skills
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.