Content Solutions Specialist (Global Business Solutions), AUNZ
Responsibilities
About the Team
Creative Content Solution Team drives revenue growth by ①Quality - Generate content insight and content measurements and ②Quantity - Enhance content creation capabilities for clients
- Vertical Content analysis: Leverage creative data and content analysis, provide diverse strategy and insight to guide revenue growth across sales teams
- Creative Product Strategy: Support key products and functions growth including AIGC Products/Creator Ads/Content Insight and Measurement/TikTok Live.
- Creative & Content Strategy workshops: Bespoke workshops for top clients and their agency partner in order to help them diagnose, plan and execute their campaigns most efficiently on TikTok
Responsibilities:
1. Creative Strategy: Familiar with internet advertising and the Australian market, through industry Data Analysis, market insights, research on typical advertisers, etc., gain insights into the business needs and brand advertising requirements of different client segments, understand and identify the elements and optimal formulas that influence advertising creative placement, and drive client business growth through Creative Strategy.
2. Content Product Solution: Familiar with the monetization product logic of brands, creators, performance, etc., optimize or innovate creative ad strategies from various aspects such as content production, content optimization, and content placement, improve Advertising Effect, and produce high-quality product cases.
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3. Effectively collaborate with various departments such as product, data, sales, and client service to advance key advertiser demand exploration, product testing, product case packaging, etc., improve performance and volume of creatives, and refine the methodology for content operation in the industry.
Qualifications
Minimum Qualifications:
- 3+ years of experience in internet monetization advertising operations, and preference will be given to those with experience in Product Operation, industry operations, optimization practice, or marketing strategies
- Strong industry analysis and Product Operation capabilities, with excellent Data Analysis skills
- Able to independently complete client ad creative ad analysis and optimization strategy guidance, summarize analysis reports, and distill work methods or experiences
- Good communication and coordination skills, XFN collaboration capabilities, and a high sense of responsibility, strong execution and driving abilities.
Preferred Qualifications:
- Bachelor's degree or above is preferred
- Candidates with relevant backgrounds in FMCG market/media/media agency strategy departments, etc. or have experience in directly providing social media marketing or advertising optimization services for Australian brands or markets, are preferred
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.