Communications Lead - Benelux

Responsibilities

The communications team at TikTok is responsible for building our brand and reputation around the world. The EMEA communications team shapes positive perceptions, protects TikTok's reputation and ultimately helps to build TikTok into a trusted, loved and relevant brand across the EMEA region. It does this by educating and building strong relationships with media and partnering closely with cross functional partners to engage key audiences - users, non users, KOL, govt and regulatory, GBS customers, merchants and creators through earned media via compelling, creative and authentic story telling.

We're looking for an experienced Communications professional to lead TikTok's Comms across the Benelux region. In this key market, you'll shape our reputation and make sure our story is easy to understand and compelling.

- You'll drive proactive storytelling, manage issues, and build strong relationships with media, creators and customers.
- You'll partner closely with regional and global teams to deliver high-impact strategies and campaigns that show TikTok's cultural relevance, support our growing community, and highlight our contribution to the economy.
- Day to day, you'll guide media strategy, navigate fast news cycles, and serve as a trusted partner to cross-functional teams.
- The ideal candidate thrives in an entrepreneurial environment, brings empathy and a people-first mindset, and excels at stakeholder management.
- You see the bigger picture, connect the dots, and focus on the priorities and risks that matter in a dynamic, global organization.

Qualifications

Minimum Qualification(s)
- Proven track record of managing communications for a high-profile consumer-facing brand
- Strong network of media contacts across national, business, technology, and lifestyle outlets
- Experience in issues management and crisis communications
- Demonstrated ability to effectively manage agencies.

Preferred Qualification(s)
- Experience in technology, digital platforms, or media and entertainment industries
- Background working in highly regulated or scrutinized sectors
- Ability to navigate complex stakeholder environments and align cross-functional teams
- Strategic thinking combined with hands-on execution
- Creative thinker and problem solver