Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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About the Team :
The CPG & Auto Client Solutions Team Lead will be responsible for their own book of business whilst managing and developing the other Client Solutions Managers within their team. They will liaise with internal Sales and Product teams, whilst growing their external relationships with clients and agencies. Partnering with a Client Partner, the Client Solutions Manager will establish and strengthen key client relationships with a focus on driving revenue, advertiser education & using data and analytics to build a consultative solution for our customer's objectives. Success in this position requires a focus on excellent client service, the ability to thrive in a work environment, strong campaign management skills, and player/coach experience.
Responsibilities :
- Become an expert in the CPG & Auto vertical and be able to clearly articulate how TikTok's solutions can best solve for client objectives within the vertical
- Train team to serve as external product consultants educating clients and agencies on new alpha and beta product solutions and general best practices, and ultimately grow existing business partnerships
- Serve as a partner to Leadership to identify strategic priorities and opportunities for future growth and efficiencies and influence leadership decision-making
- Leverage data to identify consumer trends and create vertical best practices / playbooks that drive client business
- Coach and develop CSMs on consultative, data-driven campaign analysis and selling at scale
- Maintain up-to-date knowledge of TikTok's features and ad units and consult clients on TikTok product offerings and demonstrate expertise of product capabilities, measurement, attribution, and KPIs
- Work closely with product strategy to drive product innovation, collecting advertiser feedback
- Nurture and Expand Client Relationships: Working with your Client Partner, the CSM will cultivate and elevate post-sale client connections, ensuring continued growth and satisfaction among advertisers.
- Orchestrate Seamless Campaign Execution: Collaborate internally with Technical Account Management, Marketing Science, Product, Agency and other internal teams to guarantee a seamless and victorious campaign rollout.
- Proactively Enhance Campaign Performance: Take the lead in monitoring and dissecting ad campaigns, initiating improvements for enhanced outcomes.
- Client Issue Resolution Expert: Investigate and collaborate directly with product and engineering teams to swiftly troubleshoot client concerns during campaigns.
- Drive Data-Backed Insights: Analyze campaign performance data to equip clients with data-driven business insights while leveraging these insights to enhance our advertising offerings.
- Cultivate Long-Term Client Relationships: Conduct regular business reviews, taking a consultative, forward-thinking approach to forge enduring client connections in partnership with the sales team.
- Custom Program Management: Oversee tailored programs and sponsorships internally, leading custom content campaigns to ensure timely and effective delivery of assets.
- Campaign Kick-off and Optimization: Initiate campaigns with clients and manage all associated timelines, assets, and optimization opportunities.
- Robust Reporting Support: Assist Ad Operations by generating weekly or ad hoc reports for campaigns and clients.
- Product Consultancy: Act as an external product consultant, educating clients and agencies on product solutions, best practices, and ultimately fostering growth within existing business partnerships.
- Cross-Functional Collaboration: Engage and collaborate with a diverse group of internal cross-functional teams.
- Champion Product Updates: Proactively lead discussions on product updates, educating brands and agencies on TikTok's offerings, and providing guidance on best practices to drive outstanding performance and groundbreaking campaigns.
Qualifications
Minimum Qualifications :
- 5 years of direct experience in digital advertising, ad sales, or brand marketing, managing large client solutions teams
- Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives
- Experience building relationships with decision-makers at brands and agencies
Preferred Qualifications :
- Ability to analyze data and identify insights to assess campaign performance
- Ability to proactively troubleshoot and problem solve quickly and through the proper escalation channels
- Proactive attitude with excellent project management, organizational, and analytical skills
- Experience diagnosing and solving technical problems with product and engineering teams
- Ability to effectively translate technical language to non-technical stakeholders
- Familiarity with ad verification partners (IAS, DV, MOAT) is a plus. Same goes for Ad-Tech & Mar-Tech related platforms such as Salesforce, Liveramp, & Adobe.
- Boast strong verbal and written communication skills, coupled with the ability to convey technical jargon in a way that resonates with non-technical stakeholders.
- Demonstrated understanding of digital media platforms and ad metrics - particularly in the area of performance marketing (bonus for social / search / programmatic / ad-tech)
- Self-starter, fast learner with a can-do spirit;
- Possess the knack for analyzing data, uncovering insights, and utilizing them to evaluate and enhance campaign performance.
- If you have a passion for TikTok and especially for CPG / Auto you're already one step ahead!
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.