Responsibilities
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunity and solutions to exceed their expectations, securing future investment.
We are currently looking for a highly skilled and motivated Client Solutions Manager to help scale our growing advertising business. The Client Solutions Manager is a key member of the Advertising Team, working with sales, product, and other business partners to analyse and improve advertisers' performance on TikTok, in support of their marketing initiatives. They will work with our unique data and translate it into high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities. Day to day, their activities include analysing metrics of success for businesses in the team, developing data-driven insights and recommendations, and communicating recommendations in a clear and compelling fashion.
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Responsibilities:
- Lead lower-funnel media strategy, planning, and campaign execution to meet client business goals.
- Manage and grow post-sale advertiser relationships through consultative business reviews and collaboration with sales.
- Drive adoption of TikTok's auction platform and tools, offering technical support and real-time performance analysis.
- Support pre-sale efforts with research, pitch development, and cross-functional collaboration.
- Educate internal and external stakeholders via training sessions, documentation, and whitepapers.
- Define and oversee measurement strategies, including advanced solutions like Conversion Lift Studies, to generate actionable insights.
- Analyze and optimize campaign performance, providing data-driven recommendations and platform feedback to product teams.
- Present insights and performance results in a clear, consultative manner to drive client success.
- Demonstrate deep analytical ability, and develop great expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers
Qualifications
Minimum Qualifications:
- Demonstrated experience of account management/performance experience in digital marketing
- Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMM, MTA, MMP, SKAN etc)
- Tangible experience executing on a biddable network
- Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
- Ability to analyse data and identify insights to assess campaign performance
Preferred Qualifications:
- Results oriented with high attention to detail and strong organisational skills
- Proactive attitude with excellent project management, organisational, and analytical skills
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Experience diagnosing and solving technical problems with product and engineering teams
- Experience using Excel or Google Sheets essential, familiarity with visualisation tools
- Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders