Client Solutions Manager - Global Gaming - Global Business Solutions - METAP

Responsibilities

About the team:
Client Solutions are the trusted advocates connecting key stakeholders, providing inspiration and insights, driving collaboration that translate into long term client partnerships and growth! We are responsible for the day to day relationship and for ensuring success of advertiser investment. As trusted partners, we proactively advise our clients of opportunity and solutions to exceed their expectations, securing future investment.

About the role:
The Client Solutions Manager - Global Gaming is an expert in TikTok's performance & branding advertisement solutions for key clients in the gaming industry. Client Solutions Manager proposes full-funnel advertisement solutions to clients and is responsible for campaign operation and optimisation of auction advertisement products. The roles & responsibilities also include educating new or additional TikTok ad products and adopting new features to seek opportunities for upselling.

Responsibilities:
- Manage and grow client relationships with Mobile Gaming advertisers.
- Support and work closely with the Business Partnership Managers on research, plan and pitch with a greater focus on relevant product solutions and advertising strategy.
- Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding and performance products.
- Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real time analysis.
- Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings.
- Conduct regular and strategic business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with various internal teams.
- Act as product champion to drive revenue and adoption in key product and business growth areas, build team level expertise, and actively promote cross-regional/functional exchange and collaboration.
- Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development.
- Work closely with creative teams to provide gaming clients with creative solutions support including creative insights and creative strategies.
- Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok.
- Cooperate with the Ad Policy team to ensure the clients and team are kept up to date on any policy changes and get all support needed.
- Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate.
- Cooperate with the Organic team to help clients enhance organic presence to complement paid activities.
- Keep an accurate record of pending and active campaign plans and maintaining campaign schedules and availability of ad inventory.

Qualifications

Minimum Qualifications:
- Experience in account management/client services roles in digital marketing; agency experience is a big plus
- Proven experience in performance-based campaign management in in-house marketing, digital agencies, platforms or media side
- Experience in optimization, tracking, attribution, measurement, and using major tools like Google Analytics, Appsflyer, Adjust, etc
- Data-driven approach. Ability to analyze data and identify insights to assess campaign performance
- Opportunity-oriented mindset to upsell revenue from existing gaming clients
- Deep understanding of the digital landscape, the mobile gaming industry, and a passion for social media

Preferred qualifications:
- Detail-oriented, with exceptional organizational skills
- Excellent verbal and written English communication skills
- Ability to travel domestically and internationally as needed