Category Creator Manager - Electronics - USDS

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
We empower the categories to execute match-making end-to-end and have in their hands all the resources and power to achieve their content creation goals. We are creating the role of Category Creator Manager (CCM) that will be in charge of match-making execution.

Our ideal candidate is an self-starter with the ability to creatively connect brands & creators to create shoppable content at scale. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Manager will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and Creator Affiliate identification and onboarding, merchant content strategy development, and helping the Category team execute content strategy by partnering with Creators. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest and on-trend brands engaging with TikTok Shop. We need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.

In order to enhance collaboration and cross-functional partnerships, among other things, at this time, our organization follows a hybrid work schedule that requires employees to work in the office 3 days a week, or as directed by their manager/department. We regularly review our hybrid work model, and the specific requirements may change at any time.

Responsibilities:
- Develop and demonstrate expertise in the Creators that create the best shoppable content within Electronics category, and how key brands can partner with them to drive content commerce
- Partner with Category Managers and top merchants within the Category to understand their content & commercial strategy, and identify and activate the best Creator influencers to activate that content strategy
- Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals
- Identify and recruit creators who align with our merchants' values, target audience, and product offerings
- Develop effective creator briefing templates and materials to accelerate the production process
- Manage the creator sampling process from start to end, measure/optimize availability, speed, and conversion
- Monitor and analyze creator-generated content and performance to build best-practice models for content mix (brand, creator, paid), scale, and optimization
- Own Creator-facing execution and partner with Category Managers to resolve issues, and develop the optimal process to execute at scale as the business grows
- Collaborate with fellow TikTok creator teams to share best practices and identify new resources, tools, and program opportunities

Qualifications

Minimum Qualifications:
Bachelor's degree or above
- 2 years of specialized experience in Influencer or Creator marketing, digital marketing, or content commerce
- Experience partnering with Brands or commerce platforms to execute, optimize, or scale their influencer and affiliate programs

Preferred Qualifications:
- Excellent coordination and communication skills across multiple cross-functional teams to build plans and projects.
- Excellent interpersonal and negotiation skills
- A good team player, fast learner and open to changes.
- Attention to detail, affinity with numbers, strong in problem solving
- Familiar with TikTok and mainstream e-commerce platforms, experience in content-based e-commerce is highly preferred
- Strong written communication skills.
- Strong multi-tasking skills.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at usds.accommodations@tiktokusds.com

Data Security Statement
This role requires the ability to work with and support systems designed to protect sensitive data and information. As such, this role will be subject to strict national security-related screening.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $91200 - $143555 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.