Campaign Management Specialist - Electronics & Automotive (TikTok Shop By Tokopedia) Indonesia
Responsibilities
About the Team
The Campaign Team at TikTok Shop & Tokopedia leads strategic and operational efforts to drive key initiatives across both platforms. We work at the core of platform-wide and category-specific campaigns, collaborating closely with cross-functional teams to grow sellers, engage users, and optimize campaign performance.
We're currently expanding our team to support the Electronics & Automotive category one of the most exciting and high-potential verticals. Whether it's through day-to-day operations, or data-driven projects, you'll play an important role in shaping the future of this space. If you're passionate about e-commerce, love solving problems, and enjoy working with both data and people, this is the team for you.
Roles & Responsibilities
As part of the Campaign Team for Electronics & Automotive, your role will focus on end-to-end campaign management, operational excellence, and data-driven execution across both TikTok Shop and Tokopedia. You'll work closely with category managers, central team, and other internal teams to bring impactful projects to life.
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Campaign & Project Management
- Support and/or lead planning and execution of related key campaigns (Mega Campaigns, IP Campaigns, Campaign Project and always-on initiatives).
- Coordinate with cross-functional stakeholders to ensure smooth and timely execution.
- Collaborate with category and central teams to align campaign strategies with business goals.
- Maintain clear documentation, timelines, and reporting for each campaign/project.
Operational Excellence
- Monitor campaign operations and resolve any issues related to execution, product readiness, seller participation, or system flows.
- Work with internal teams (e.g. monetization, IMC, product ops) to optimize processes.
- Ensure all assets, offers, and content are submitted and implemented accurately.
Data & Performance Tracking
- Track and analyze key campaign metrics (e.g. traffic, conversion, GMV, seller performance).
- Prepare regular reports and insights to evaluate campaign effectiveness.
- Identify opportunities for improvement and optimization based on data.
- Support category team with insights to drive growth strategies.
Stakeholder Collaboration
- Act as a bridge between category, marketing, product, creator, and operations teams.
- Communicate updates, blockers, and learnings clearly and proactively.
- Help ensure a consistent and aligned campaign experience for each platforms.
Qualifications
Minimum Qualification(s)
- Minimum 2 years of experience in e-commerce, marketing, operations, or related project roles.
- Comfortable working with data (e.g. Excel, dashboards) and drawing insights.
- Ability to manage timelines, prioritize tasks, and work with multiple stakeholders.
- A self-starter attitude with attention to detail.
- Willingness to adapt in a fast-moving, constantly evolving environment.
Preferred Qualification(s)
- Experience in Electronics and/or Automotive categories.
- Prior exposure to platforms like TikTok Shop, Tokopedia, or similar marketplaces.
- A track record of running campaigns or cross-functional projects.
- A data-first mindset with ability to turn insights into action.
- Enthusiastic about testing, learning, and iterating fast.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.