Responsibilities
The TikTok Live Operations team is in search of a dynamic Business Development Manager who thrives on cultivating connections and signing new business. As we expand our ecosystem, agencies and creator networks have become a pivotal force in driving TikTok LIVE growth. This role focuses on sourcing new agency leads, nurturing pipelines, signing new business and onboarding newly signed agencies. You'll be instrumental in fostering strategic, enduring relationships with LIVE agencies and creator networks across the UK, ultimately boosting LIVE business revenue.
As part of the Europe Regional Operations Team, the TikTok LIVE Business Development Manager plays a crucial role in securing sustainable growth for TikTok LIVE. This involves expanding our network of LIVE agency partners to deliver widespread LIVE education to creators while ensuring a consistent supply of high-quality content and interactions.
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Responsibilities
Strategy:
- Identify new business opportunities, including new lead sources, new types of potential agencies, new partnerships or new products and services, that could benefit TikTok LIVE and drive new revenues.
- Create strategies to successfully reach and secure these new business opportunities.
Lead generation:
- Identify and source new agency prospects, focussing on: existing agencies, entrepreneurs, creators and networks.
- Utilise LinkedIn, social media, e-mail, events, conferences and AI automation to source new leads and agency prospects.
- Manage and maintain your pipeline of new agencies, qualify in and qualify out agency prospects, following best practices and keeping consistent data hygiene.
Pitching:
- Successfully pitch the TikTok LIVE Creator Networks program to new agency prospects.
- Convince qualified new agency prospects to sign up to the Creator Networks program and become an official partner.
Onboarding:
- Build effective relationships with your newly signed agency partners and lay the foundations for a long term business partnership.
- Facilitate our onboarding program with these newly signed agencies in order to rapidly get them operational and revenue generating.
- Successfully hit quarterly new partnership targets, and report transparently on your pipeline to TikTok LIVE leadership team.
Qualifications
Minimum Qualifications:
- A minimum of 3 years industry experience, preferably but not necessarily in sectors related to live-streaming, video-sharing, social media, entertainment, tech, or start-ups.
- Proven track record in sales and business development within the social media, tech or B2B sector, focussed on SMB/SMEs. Demonstrating a strong understanding of market dynamics and customer needs.
- Experience in developing and presenting compelling proposals and showcasing the value proposition
- Capacity to thrive under pressure, adapt quickly in a fast-changing environment while maintaining focus on goals and ensuring consistent progress towards achieving business objectives.
- Exceptional communication skills with the ability to articulate complex concepts and negotiate effectively while fostering long-term client relationships.
Preferred Qualifications:
- Possession of a Bachelor's degree or higher in a relevant field, complementing the understanding of business development strategies and market dynamics.
- Proven ability to analyze sales data and leverage CRM and analytics tools to drive strategy, optimize performance, and identify growth opportunities.
- Adept at creating and executing comprehensive sales strategies that align with business objectives, resulting in consistent revenue generation and market penetration.
- A collaborative team player mindset, continuously striving for higher performance while contributing actively to a collective goal of success.