Business Analyst - SMB Americas

Responsibilities

About the Team
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

The SMB team in AMS (North America and LATAM) is seeking a highly experienced and strategic Senior Business Analyst to build up the Sales Analytics function. In this role, you will work alongside sales and product leaders as well as other cross functional teams to deliver in-depth business insights and operational excellence that addresses critical aspects of growth strategies.

You will play a critical role in shaping regional business priorities, building scalable and analytical frameworks and driving execution cross-functionally. You will also be responsible for stakeholder management and evolving organizational analytics capabilities in a fast-moving, data-centric environment. In this role, you will working with the senior sales and product leadership across the SMB org across Americas.

Responsibilities
- Define and build SMB business analytics frameworks across the North America and LATAM regions
- Design and maintain scalable business performance monitoring systems aligned with business priorities
- Collaborate closely with Product, Sales, Marketing and Business Operations to drive in-depth analyses which lead up to strategic directions and actionable growth levers based on projects
- Oversee high-impact analytics projects, such as partnership penetration, sales efficiency, seasonality initiatives, etc.
- Collaborate with the Global Business Analytics function on improving tooling, workflows and data infrastructure

Qualifications

Minimum Qualifications
- Bachelor's degree or above in Data Science, Applied Math, Statistics, Economics, similar fields, or equivalent experience
- 3+ years of experience in business analytics, BI, strategy or consulting
- Strong problem solving and analysis skills, ability to solve complex and diverse business problems (commercial, operational, organizational) and synthesize findings into narratives for sales teams and executive leadership
- Advanced Excel, PowerPoint, and Google Suite skills, with excellent written and verbal communication skills and strong influencing skills

Preferred Qualifications
- Strong SQL skills for data extraction and transformation; familiarity with Python or R is a plus
- Proficiency in dashboarding and visualization tools (e.g., Tableau, Power BI, Thinkcell)
- Understanding of the advertising, SaaS or e-Commerce industry is a good to have