Responsibilities
About the Team:
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
The SMB Global Business Operation (GBO) team aims to establish and maintain OKR alignment, project management standards and best practices, ensuring that key strategic directions for Global SMB are executed efficiently. The GBO team works in close collaboration with Sales, Product and Marketing teams together to provide scalable solutions to our clients. We are building a team of self-starters, motivated individuals who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable solving challenging problems, with the solutions to benefit SMB teams across global regions and markets. You will be responsible for defining project goals and scopes, driving clear and efficient communication across diverse functions and regions, continuously optimizing our business solutions for global clients.
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About the Role:
TikTok is seeking a highly experienced and strategic Business Analysis Lead to lead our SMB Ads analytics function. In this leadership role, you will manage a small but high-impact team of analysts focused on delivering business insights, operational excellence, and growth strategies across TikTok's global SMB advertising business.
You will play a critical role in shaping business priorities, building scalable analytical frameworks, and driving cross-functional impact. You will also be responsible for coaching talent, stakeholder management, and continuously improving analytics capabilities in a fast-moving, data-centric environment.
Responsibilities:
- Lead and develop the SMB Ads Business Intelligence team, setting goals, defining team structure, and managing career development;
- Design and maintain scalable business performance monitoring systems aligned with company OKRs;
- Oversee high-impact analytical projects (e.g., advertiser growth, efficiency optimization, market expansion) to support business leadership with data-driven insights;
- Collaborate closely with Product, Sales, Marketing, and Operations to drive strategic initiatives and optimize resource allocation;
- Provide clear prioritization and coaching to team members, ensuring analytical rigor and business alignment;
- Support business reviews, quarterly planning, and financial forecasting with accurate and actionable analysis;
- Improve tooling, workflows, and data governance to enhance analytics scalability and efficiency.
Qualifications
Minimum Qualifications:
-5+ years of experience in business analytics, BI, strategy, or consulting, with at least 1 year of people management or project leadership experience;
-Deep understanding of digital business models, ideally in advertising, SaaS, or e-commerce;
-Strong SQL skills for data extraction and transformation; familiarity with Python or R is a plus;
-Proficiency in dashboarding tools (e.g., Tableau, Power BI, ThinkCell);
-Strategic thinking and strong business acumen, with the ability to convert data into actionable recommendations;
-Strong communication and cross-functional leadership skills;
-Proven ability to influence stakeholders and drive alignment across multiple teams.
Preferred Qualifications:
- Bachelor's degree or above in Data Science, Business Analytics, Statistics, Economics, or related fields is a plus;
- Experience in digital advertising, sales strategy, campaign performance, or customer segmentation;
- Exposure to international markets or cross-regional teams;
- Familiarity with OKR frameworks and proven experience in building business metrics from the ground up;
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $148800 - $290160 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.