Brand Partnerships Manager, Global Accounts & Agency - Mexico
Responsibilities
About the team:
The Global Agency & Accounts (GA&A) team partners with some of the world's most influential advertisers to accelerate growth and deepen engagement across TikTok. We focus on building long-term, trusted relationships with global clients, helping them connect with audiences through creative, data-driven, and scalable solutions.
About the role:
The Brand Partnerships Manager (BPM) on our Global Agency & Accounts (GA&A) team is a key growth driver responsible for developing long-term, trusted client relationships across multiple brands under a single parent company. This is a strategic and revenue-generating role that combines consultative selling with deep cross-functional collaboration.
The ideal candidate is a proactive and persuasive storyteller, skilled in navigating complex client organizations, aligning solutions to business objectives, and driving measurable results through TikTok's suite of advertising products. BPMs partner closely with Client Solutions Managers (CSMs) to unlock opportunities, solve problems, and deliver seamless client experiences in a fast-paced, evolving environment.
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TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely.
Responsibilities:
- Act as a strategic advisor to clients by demonstrating deep product knowledge and delivering tailored solutions that meet unique business goals.
- Lead the account planning process and align cross-functional resources to client priorities and long-term growth.
- Elevate TikTok's brand narrative in LATAM market
- Drive revenue growth, foster strategic conversations, and build relationships across client organizations.
- Grow global client relationships and scale product adoption across brands and markets.
- Deepen penetration across brands and markets, identifying whitespace opportunities and unlocking incremental investment.
- Create compelling sales presentations and proposals leveraging internal insights and market intelligence to influence and persuade.
- Educate clients on best practices, product updates, and new solutions to drive adoption.
- Manage the full sales lifecycle, including proactive issue resolution, campaign troubleshooting, and optimization in collaboration with CSM.
- Collaborate cross-functionally with product, measurement, creative, and operations teams to enhance client outcomes and inform future roadmaps.
- Identify opportunities to improve TikTok's ad products and advocate for enhancements that better serve clients and agencies.
- Analyze campaign performance, deliver actionable insights, and continuously iterate to improve results in collaboration with CSM.
Qualifications
Minimum Qualifications:
- Must be able to work out of our office in Mexico City, MX
- High written and oral proficiency in Spanish and English is required due to frequent communications with stakeholders based in Spanish-Speaking markets.
- Years of experience in media sales, digital marketing, brand advertising, and/or online advertising experience
- Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.)
- Track record of building compelling presentations leveraging industry and internal proof points
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
Preferred Qualifications:
- Proven ability to establish relationships with advertisers, agencies and C-level executives
- Track record of delivering and exceeding revenue goals
- Experience working with global or regional accounts across LATAM with an understanding of market-specific dynamics, media landscapes, and regulatory environments.
- Deep experience working across the full marketing funnel, with a nuanced understanding of advertiser challenges, measurement, and KPIs.
- Collaborative and team-oriented, with a solution-first mindset and a desire to contribute to a positive team culture.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.