Brand Marketing, GTM Planning Manager - Integrated Marketing - TikTok Shop by Tokopedia - Indonesia
Responsibilities
About the team
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
Purpose of the Role
This campaign ops is the main PIC leading for end to end campaign planning and execution, building strong campaigns that benefit both sellers and platform, excite buyers to shop on platform. The role requires a strategist who is strong in analytics and can translate targets into workable actions. The person would be the center of collaboration across functions to create the most compelling campaign in the market
Responsibilities:
- Lead GTM planning and rollout for joint campaigns across Tokopedia and TikTok Shop, including: Double Date (e.g. 8.8, 9.9, 11.11, 12.12), Monthly/weekly thematic sales, Brand-led campaigns (e.g. Beli Lokal, Ramadan Ekstra Seru)
- Develop clear GTM frameworks, timelines, and asset requirements to align internal stakeholders and external partners.
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- Collaborate closely with Creative, Category, Campaign, and Performance Marketing teams to ensure marketing plans are aligned with business goals and delivered on time.
- Track campaign execution, flag risks, and ensure high-quality and timely rollout across owned, paid, and partner channels.
- Build performance recaps and learnings for future optimization.
Qualifications
Minimum Qualifications:
- 5+ years of experience in brand marketing, trade marketing, or GTM planning ideally from the brand or seller side.
- Deep understanding of campaign operations and sales calendar rhythm in e-commerce or retail.
- Highly organized with strong attention to detail and stakeholder management.
- Experience in managing fast-moving, cross-functional campaigns with multiple dependencies.
- Ability to balance strategic thinking with on-the-ground execution.
Preferred Qualifications:
- Experience working with eCommerce Platform.
- Familiar with Social, Content Commerce.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.