Brand IP Campaign Project Intern (TikTok Shop by Tokopedia) - 2025 Start (BS/MS)

Responsibilities

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

Candidates who pass resume screening will be invited to participate in TikTok's technical online assessment.

Our team specializes in leveraging intellectual property assets to create innovative and impactful marketing campaigns. By integrating brand identity, trademarks, and creative content, we develop strategic initiatives that enhance brand value, engage target audiences, and drive business growth. We collaborate across departments to ensure consistent messaging and maximize the reach and effectiveness of every campaign.

Responsibilities
1. Support the execution of daily marketing campaigns for the Indonesian market, including major IP campaigns like Super Brand Day, New Arrival Day, Mall Mega Deals. Tasks involve brand information collection and review, page setup and launch, resource slot reservation, data analysis, and post-campaign reviews.
2. Handle daily communication and coordination with brands, vendors, KOLs/KOCs, and internal teams.
3. Assist in planning marketing campaigns, participate in creative brainstorming, and collaborate with the team to develop comprehensive marketing strategies.
4. Manage cross-team execution tasks, maintain the team's data dashboard pool, and streamline campaign processes.

Qualifications

Minimum Qualifications
- Minimum Bachelor's Degree or above
- Strong English proficiency in listening, speaking, reading, and writing.
- Detail-oriented, reliable, responsible, and with a strong sense of ownership. Excellent communication and stress-management skills, logical thinking, proficiency in Excel, and data analysis capabilities.

Preferred Qualifications
- Related experience in ecommerce/brand/creative agency/consulting companies, having campaign experience and familiarity with livestream/shortvideo/shoptab mechanism is a plus
- Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspot

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy.

If you have any questions, please reach out to us at apac-earlycareers@tiktok.com