Brand Alliances & Partnerships Strategist - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)

Responsibilities

About the team
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Purpose of the Role
Tokopedia & TikTok Shop Indonesia is looking for a strategic, well-connected, and highly collaborative Brand Alliances & Partnerships Lead to join our Brand Marketing (BMKT) team. This role will be critical in expanding the brand's footprint through meaningful alliances and innovative co-branding partnerships.

You will lead the development of high-impact marketing collaborations with top brands in Indonesia; bridging creativity and commerce to reach new audiences, build cultural relevance, and strengthen Tokopedia & TikTok Shop's brand image.

Job Responsibility:
- Identify, evaluate, and secure alliances with leading consumer, lifestyle, and tech brands to unlock long-term value and visibility for Tokopedia & TikTok Shop.
- Build structured partnership frameworks (e.g. joint programs, platform integrations, category alliances) that support brand positioning and business growth.
- Represent the company in high-level brand negotiations, acting as a trusted face for external partners.

Co-Branding & Joint Marketing Campaigns
- Lead the ideation and execution of co-branded campaigns that merge the platform's cultural and commerce edge with partner brand narratives.
- Deliver breakthrough campaign concepts and executions (online and offline) that are buzzworthy, strategically aligned, and measurable in impact.
- Work closely with internal teams such as Creative, Campaigns, Comms, and Commercial to ensure alignment and execution excellence.

Qualifications

Minimum Qualifications:
- 4 years of experience in brand partnerships, business development, or strategic marketing ideally in e-commerce, FMCG, tech, or lifestyle brands.
- A strong network of decision-makers and marketing leaders across top brands in Indonesia.
- Excellent communication, stakeholder management, and negotiation skills.
- Track record of launching innovative partnership campaigns that drive brand equity and engagement.
- Agile, proactive, and solutions-oriented mindset with high commercial awareness

Preferred Qualifications:
- Experience working with eCommerce Platform.
- Familiar with Social, Content Commerce.