B2B Event and Communication Manager, Integrated Marketing (TikTok Shop By Tokopedia, Indonesia)

Responsibilities

About the Team:
The Tokopedia & TikTok Shop B2B Marketing team connects sellers with the tools, programs, and campaigns that help them grow. We drive marketing efforts that influence how sellers discover opportunities, join campaigns, and become top performers. We are storytellers, enablers, and event builders - all in one.

We're looking for a B2B Event and Communication Manager who is passionate about turning seller success into inspiration and strategy into memorable experiences. This role will focus on developing B2B content and managing seller-facing events that bring our programs to life.

Purpose of the job:
The B2B Communication Specialist for TikTokShop will be responsible for understanding market and sellers and creators insights to contribute to the marketing strategy. As part of the B2B Marketing team, your role will include creating marketing strategies to drive our partners' business growth and providing value to them for doing business on our platform.

This role will lead to the planning and execution of marketing activities, ensuring a seamless sellers' brand experience across all touchpoints. The specialist will collaborate with various teams and manage budgets to meet business objectives.

Responsibilities:
Content Development (Seller Enablement & Showcases)
- Develop compelling case studies, seller spotlight decks, toolkits, and how-to content that help sellers learn and grow.
- Collaborate with internal stakeholders to translate marketing campaigns and policies into easy-to-understand guides.
- Work closely with designers and video editors to bring content to life (e.g., PDFs, videos, infographics).

Event Planning & Execution (Seller Engagement)
- Lead the planning and execution of online and offline events targeted at TikTok Shop sellers (e.g., onboarding sessions, showcases, seller fests).
- Coordinate with cross-functional teams (BD, Ops, PMM) and external partners to ensure seamless event delivery.
- Track performance and gather feedback to continuously improve event effectiveness.

Collaboration & Strategy
- Support the broader B2B campaign calendar by turning campaign outcomes into content or activation moments.
- Identify content gaps based on seller needs, market trends, or campaign learnings
- Ensure all materials align with TikTok Shop branding, tone, and goals.

Qualifications

Minimum Qualifications:
- 3-5 years of experience in content marketing, event marketing, or B2B communication - ideally in e-commerce, tech, or fast-paced environments.
- Strong storytelling and writing skills.
- Experience managing events (offline and online) from end to end.
- Creative, detail-oriented, and able to simplify complex messages for a seller audience.
- Comfortable working with cross-functional teams and external vendors.
- Familiar with design collaboration (e.g., working with graphic designers or video editors).

Preferred Qualifications:
- Experience working with sellers/merchants or work in brand/sellers side, especially in e-commerce or marketplace environments.
- Familiarity with seller-facing content (playbooks, toolkits, training materials).
- Basic understanding of TikTok Shop seller ecosystem and campaign mechanics.