Associate Content & Creator Insights Analyst - TikTok LIVE
Responsibilities
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
We're seeking an Associate Content & Creator Insights Analyst to drive data-informed growth across TikTok LIVE's gaming ecosystem. Turn data into scalable content and creator growth-analyzing demand and supply, building dashboards, and leading content growth initiatives and feature activations across creator tiers.
This role is highly cross-functional: you'll partner with Algorithm PMs, Business Analysts, Creator Growth, and Product Ops teams to translate platform insights into stronger content output and smarter traffic support for gaming creators.
Responsibilities:
Content Demand & Supply Analysis
- Analyze creator and viewer metrics to spot content and creators gaps and opportunities by genre/segment.
- Build and maintain recurring dashboards; surface anomalies and prioritized insights to Algo PMs and Creator Growth teams.
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- Translate findings into actionable creator-facing guidance and shortlists.
Content Growth Initiatives & Activations
- Plan and execute targeted content growth initiatives (e.g., trend reviews, storyline formats, milestone moments).
- Package initiatives into briefs, calendars, and creator toolkits; drive execution end to end and iterate on results.
Feature Adoption & Education
- Work with PMs and Product Operations to drive adoption of key revenue/interaction features via training decks, examples, promotion and activations.
- Track feature usage uplift and refine education materials accordingly.
Content Quality & Integrity
- Help codify and communicate quality standards; promote sustainable engagement formats.
- Partner with Policy/Moderation to uphold guidelines; spotlight best-practice content.
Qualifications
Minimum Qualifications:
- 1-3 years of experience in data analysis, content/growth ops, or creator/gaming ecosystems.
- Strong SQL, R/Python, strong SQL and BI tool expertise, knowledge and ability to wrangle large datasets.
- Clear communication to translate complex stats into actionable content and creator growth strategy. Rigor in constructing scalable, sound data processes
- Deep understanding of gaming creators, livestream formats, and viewer engagement drivers.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $83600 - $143556 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.