Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

APAC Integrated Marketing Communications Manager - Strategy & Operations

Yesterday Singapore

Responsibilities

Team Introduction
Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.

Responsibilities
1. Business Planning & Alignment: Lead annual and quarterly planning processes, setting clear goals, priorities, and budgets in alignment with regional and global business objectives.
2. Performance Measurement & Insights: Design and maintain dashboards, reporting frameworks, and ROI analyses to measure campaign effectiveness and inform strategic decisions.
3. Cross-Functional Partnership: Act as the operations partner to sales, product, finance, and global marketing teams, ensuring seamless execution and alignment on key initiatives.
4. Process & Efficiency: Drive continuous improvement of marketing workflows, resource allocation, and agency management to maximize team productivity and scalability.
5. Strategic Initiatives: Lead special projects such as new client acquisition programs, go-to-market playbooks, and event measurement systems that enable business growth.
6. Market & Intelligence: Provide structured research and analysis to guide marketing investment and strategy decisions.
7. Team Enablement & Culture: Support leadership in business reviews and internal communications, while strengthening team culture through onboarding, training, and knowledge sharing.

Qualifications

Minimum Qualifications
1. Bachelor's degree in marketing, business, communications, or related field (or equivalent practical experience).

Want more jobs like this?

Get jobs in Singapore delivered to your inbox every week.

Job alert subscription

2. Strong analytical and problem-solving skills, comfortable with Excel Sheets and data interpretation.
3. Good organizational and project management skills, with the ability to prioritize and deliver in a fast-paced environment.
4. Clear written and verbal communication skills.
5. Curiosity, adaptability, and willingness to learn cross-functional marketing operations.

Preferred Qualifications
1. 3+ years of experience in marketing operations, strategy, consulting, or business operations.
2. Familiarity with marketing analytics or business intelligence tools.
3. Exposure to campaign measurement, ROI analysis, or budget management.
4. Experience coordinating cross-functional stakeholders in a matrixed organization.
5. Passion for digital marketing, advertising, or tech industry trends.

Client-provided location(s): Singapore
Job ID: TikTok-7550316692452624648
Employment Type: OTHER
Posted: 2025-09-15T20:12:25

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.