Ads Strategy Manager, Business Planning & Operations - TikTok Shop EMEA
This job is no longer available.
Responsibilities
About the Team
The TikTok Shop Europe Business Planning & Operations (BP&O) team plays a key role in driving strategy, market growth, and operational excellence across new and existing markets. Our mission is to accelerate sustainable success in Europe's dynamic e-commerce landscape through data-driven insights and scalable solutions.
Responsibilities:
- Collaborate with sales, category, and product teams to design and execute business strategies, including merchant, advertising, and content initiatives to drive growth in EU markets.
- Analyse merchant and advertiser segments to generate insights and optimise solutions tailored to different business needs.
- Develop and refine growth frameworks based on platform data, user behaviour, and market trends.
- Optimise business SOPs, conduct root cause analysis, and provide scalable solutions for cross-market operational challenges.
- Build best practices, playbooks, and incentive mechanisms to enable teams and partners to implement effective, data-backed strategies.
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- Work closely with cross-functional stakeholders including Product, PMs, and Engineering to ensure alignment and execution across markets.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above.
- 3+ years of strategy and analytical experience in management consulting and/or leading tech or e-commerce companies.
- Strong understanding of e-commerce or digital advertising markets.
- Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets.
- Ownership mindset and proactive working style; able to identify challenges, design solutions, and drive initiatives independently.
- Passionate about e-commerce and content-driven business models; proactive and self-motivated in a dynamic environment.
Preferred Qualifications:
- Proficiency in German, French, or Chinese Mandarin is a bonus when communicating with XFN and external partners but not essential.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.