Ad Operations Specialist

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

GBS is a dynamic, entrepreneurial, and ambitious client group, and our HRBPs who support them are too! We are excited to continue adding to our Human Resources team to attract, engage, and retain top talent to drive the continued growth of the organization.

About the team
Ad Operations team is essential to enabling flawless ad campaign executions and ensuring an optimized experience for both our users and brand partners. This team lends their technical and operational know how to help better support and inform our sales and planning teams, our clients, and our product teams, ensuring we continue to offer best-in-class platform capabilities for brands of all sizes. We are looking for an experienced Ad Operations Specialist who can jump in and cover a wide range of technical responsibilities, from coordinating cross-functionally to trafficking campaigns and quarterbacking the campaign reservation process. This person should be a pro-active and technical problem solver, interested in working hands-on to support the continued improvement of our ad platform capabilities and troubleshooting independently.

Responsibilities
- Streamline the holistic ad operations process from campaign planning, execution, to reporting and measurement.
- Monitor campaign delivery to make sure campaigns reach the target audience, run smoothly, and exceed brands' expectations; this includes collaborating with teams for creatives, troubleshooting for trafficking, managing daily ads delivery reports, and escalating to third-party vendors if needed.
- Client-facing communications: Serve as an important point of contact and support account manager for client communications; own the set-up process, campaign management, and ads execution of several top accounts, while maintaining a high-quality standard for the Ad Operations team to ensure accuracy.
- Strategic Ads planning: Provide consultation to clients on the correct setup of campaigns, tagging, targeting, and the use of mobile app, social video and ad technologies to meet clients' needs.
- Cross-team collaboration: Support Brand Strategists, Account Managers, Brand Partnership Managers, in collaboration with new partner measurement feasibility, management of new partners requests, testings, and ads performance optimization.
- Measurement and Analytics: Responsible for conducting analysis and measurement on ads performance through data, providing insights on ads effects, target audience, media planning, and offering recommendations for optimization on brand objectives.

Qualifications

Minimum Qualifications
- Previous experience in digital media, advertising, marketing, Internet, and technology in agencies
- Strong analytical skills and data-driven mindset
- Hands-on experience with third-party ad serving and/or order management systems preferred

Preferred Qualifications
- Flexibility & ability to work in a fast-paced and dynamic environment
- Upper business level of English

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.