Job Description
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing efficiency in their laboratories, we are here to support them. Our team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com.
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Job Summary:
The Sr. SEM product marketing specialist will work closely with China Commercial team, Application team and Marketing counterparts to drive SEM demand in all related market through customer value proposition and to develop SEM Marketing plan and action plan, aiming to fuel the business growth of China SEM.
Responsibilities:
Marketing promotion:
- Design and lead SEM focused marketing campaign in all market, especially in Academia and Industry, set up digital strategy, drive leads / pipeline generation and brand awareness.
- Marketing collaterals localization and content generation.
- Lead new product introduction (NPI), generate value proposition, product positioning and GTM model.
2. Lead China Academic and Industrial SEM Market intelligence, such as market trend, segmentation, competition, customer profile, etc.
3. Support commercial leaders to develop and deploy business plan and action plan.
4. Strategic BD projects to drive Biz. growth, including HW (in-situ stages, detectors, accessories, etc.) and SW (automation, image recognition, etc.).
5. Lead voice of customer (VOC), understand the routine job, needs, pain point, value driver of customers and users. Regular meeting with BU product MKTG, support next Gen. product definition.
Qualifications:
- Education: material science related Master's degree or above
- Knowledge on EM principal, tool composition, application, operation. 1 year or above SEM operation experience preferred.
- Basic marketing knowledge.
- Strong communication willing and skills.
- Understand-able spoken and written English.
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Accessibility/Disability Access
Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.
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