Assistant Director, Customer Research

AD Market Research Analytics - MQ07BE

We're determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too. Join our team as we help shape the future.

Assistant Director, Customer Research - Middle & Large Business, Global Specialty, and Innovation & Risk Services

Do you have a passion for research and uncovering insights that can have a direct impact on the way customers are able to connect to a company and its products? Are you driven to use that passion for something more? This is your opportunity to give your talents new purpose by applying them to meaningful work at The Hartford.

About the Role

As the Assistant Director of Customer Research, you will play a critical role in shaping the strategic direction of our Middle & Large Business, Global Specialty, and Innovation & Risk Services organizations. Partnering with senior leaders and our 11-member Enterprise Customer Research team, you will help inform our products, services, value propositions, and customer experiences by delivering actionable voice-of-customer insights.

Key Responsibilities

• Lead, design, and execute end-to-end primary research projects focused on insurance buyers and brokers using qualitative and quantitative methods.
• Analyze and synthesize research findings to uncover clear, compelling, and business-relevant insights.
• Translate research into strategic recommendations that inform product, service, marketing, and experience decisions.
• Present findings to stakeholders across levels, including executive leadership.
• Serve as a liaison between internal stakeholders, external vendors, and the customer research team.
• Champion a customer-centric mindset, using insights to drive innovation and enhance experiences across the customer journey.

• Minimum of 5 years of experience in primary marketing research (client or vendor side), ideally in financial services, insurance, or B2B environments.
• Proven ability to independently lead research projects from design/methodology selection and sample construct through instrument design, analysis and compelling data-driven storytelling.
• Solid understanding of the role traditional and evolving marketing research plays in strategic decision-making.
• Creative, curious and analytical thinker with excellent project management, prioritization, and multitasking skills; takes ownership of work product and seeks to develop subject matter expertise.
• Strong verbal, written, and presentation communication skills; adept at helping stakeholders translate insights to action and synthesizing learnings across various studies.
• Proficiency with research tools such as Qualtrics, SPSS, or similar platforms.
• Collaborative team player with strong relationship-building and stakeholder management skills.
• Bachelor's degree required.