Start Your Legacy HBCU Externship - Sales & Marketing

Sales & Marketing Track

Are you a talented and ambitious student at an HBCU, ready to quench your thirst for knowledge and experience? The Coca-Cola Company invites you to apply for our exclusive Start Your Legacy HBCU Externship Program - a deep dive into the exhilarating world of business and innovation. Join us on this exciting journey as we blend education, professional growth, and real-world experiences into a refreshing and career-boosting 6-week adventure! Are you ready?

This application is for the Sales & Marketing career track.

Sales & Marketing Track Description: Thrive at the pulse of business interaction and consumer engagement. Sales and Marketing are the voices of the company, creating compelling narratives around products and services to captivate and retain customers. Spark your creativity and strategic thinking to innovate in branding, digital marketing campaigns, and customer relationship management.

• Dates: September 29th - November 7, 2025
• Weekly Commitments: Participate in one virtual session every Friday from 1:00 - 2:00 PM EST.
• Onsite Experience: Culminate your externship with a two-day onsite experience at Coca-Cola's Atlanta Headquarters on November 6-7, 2025.
• Please be advised that this role is a contracted position, and individuals hired for this opportunity will not be employees of The Coca-Cola Company. Employment for this role will be facilitated through a third-party agency, and individuals will serve as contingent workers under the agency's employment.

• Dedicate one hour every Friday to interactive virtual learning and collaboration.
• Apply your knowledge and skills in the Final Showcase Competition during the in-person Atlanta onsite experience.

• Professional development opportunities through workshops, live training and mentoring sessions
• Opportunities to engage with the Coca-Cola network of employees
• Exposure to the fast-paced world of the CPG industry and the operations of a leading global brand
• A chance to win award dollars based on the showcase competition outcomes.

• College Enrollment: Actively enrolled at an HBCU (Historically Black College or University)
• Graduation Date: Graduation date after May 2027.
• Must be pursuing an undergraduate degree in Business, Marketing, Economics, Finance, or related field of study
• Work Authorization: U.S. citizenship or legal authorization to work in the United States.
• Availability: Able to commit to weekly virtual sessions and attend the in-person experience on November 6-7, 2025, in Atlanta.

• Contracted externs will earn $250 per week for participating in required sessions
• Opportunity to compete for award dollars during the in-person experience
• All travel-related expenses are covered for the in-person experience finale in Atlanta.

• Current Resume: Highlight your education, skills, and experience relevant to this opportunity.
• Cover Letter: Tell us why you're the perfect fit for this externship and why you want to work with The Coca-Cola Company.
• Availability Confirmation: Acknowledge your commitment to participating in the November 6-7, 2025 in-person experience