Sr. Director II, Content Activation

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

Focus, Scope, & Impact:

The Sr. Director, Content Activation Lead is responsible for leading the team responsible for delivering the content plans to the system (Bottlers, Customers and front line leaders) as well as activation of Tier 1 assets, College and Univ playbooks and Digital Shelf. The lead is a subject matter expert, transformational thinker and capable driver who is responsible for advancing NAOU™s operational expertise, while meeting strategic while meeting strategic, quality, and efficient delivery expectations in the short to mid-term (within 1-2 years). The person in this role must be a strong people leader, as they are responsible for a large, diverse, and dispersed organization.

• Partner with NAOU Category & Brand, Frontline Marketing, and IMX Leaders to develop and deploy inspiring System guidance, via on-time and complete playbook for all key priorities.
• Advisor to Category to ensure Business objectives translate into compelling System Selling stories to maximize impact.
• Manages linkage between upstream (Brand, Category) and downstream (Commercial Leadership, Channel Strategy, Frontline Marketing) constituents
• Identify opportunities and implement changes to optimize our ways of working to improve the delivery of our content (on time/in full) for our external stakeholders. (example: Automation)
• Direct and execute Shopper IMX projects inclusive of budget tracking, supervising third parties and agencies, following timelines, and managing team members in order to achieve outcomes as outlined in the initiative's project charter and/or objectives.
• A working knowledge of digital shelf requirements (ex: syndication tools)
• Nurture relationships with agency partners to deliver high-quality, cost-effective deliverables. Creative must be high quality and consistent with brand creative strategy for an integrated experience.
• Coordinate the different functions that help bring ensure executional consistency. Partner closely with cross functional teams to develop and implement the work.
• Lead a group of diverse and dispersed team, driving excellent results, a growth culture and world class capability development. Integrate agile ways of working to focus the team on work that matters while leveraging expertise and offering development opportunities.
• Span of work includes USA/Canada, total portfolio of categories, brands and customers, as well as support of key global initiatives.

• 15+ years of Shopper Marketing experience: brand, consumer strategy application, Commercial, Channel and Customer strategy application, cross-touchpoint connections planning, creative concept generation, evaluation of third-party rights and capabilities, agency management, design thinking and execution
• Demonstrated team leadership; project management, including multiple direct reports, cross-functional project, and deliverables management; ability to work effectively in an agile, networked environment
• Ability to negotiate, achieve win-win solutions and balance priorities across a wide range of stakeholders
• Be a strong strategic thinker and will have led diverse team with broad communications and marketing background through complex organizational change with demonstrated success.
• Will have a proven track record of implementing concepts and ideas with creativity and agility successfully across a global organization.
• Should be both flexible and adaptable and able to integrate, influence and thought-lead adeptly across organization with a keen desire and ability to build strong, trusting relationships with marketing leaders and cross-franchise team. A strong influencer in bringing about operational change in the present.

• Internal and external Customer Marketing Leadership - This position will be accountable for collaboratively leading the systematic strategy for key Occasions (Meals, Leisure At Home, On the Go) and developing supporting customer marketing programs, encompassing national programs as well as a customer-specific programs. This will include the incorporation of insights/plans on the consumer/shopper as well as all of our priority customers and brands.
• Programmatic Leadership - As a member of cross-functional IMX Team, serve as the customer/regional expert to ensure that the strategy is met and that customer and brand needs are embedded in the programs that are developed both at the national and customer-specific levels.
• Customer Leadership - Serve as the capability expert on key purchase-driving consumption Occasions when our top customers are seeking guidance/collaboration from The Coca-Cola Company. This will encompass sophisticated interactions with senior level executives from our customers as well as with our internal customer leads.
• Connections and Creative Development - guides the development of excellent 360-degree connections and content briefs for our brand & customer programs.
• Integrated Cross-functional Leadership - There are a variety of functions with which this position will need to effectively collaborate. They include Category/Brand Leadership, Commercial Leadership, Frontline Marketing, CCNA IMX Leadership, Global Marketing; IMX.

• Establish and execute the vision and agenda of the group
• Align on priorities and resource allocation to deliver with cross-functional stakeholders
• Collaborate with internal partners, agencies and other cross-functional partners to develop high quality, timely and effective Commerce IMX work
• Manage resources to deliver projects

• Iconic; Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
• Expansive & Diverse Customers: We focus on a diversified and extensive range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.