Senior Manager Modern Trade Channel Strategy

Responsible for the execution of the category management plans; executes direct to consumer communication;
works with team on developing/executing in-store promotions; conducts business analysis and makes
recommendations on marketing plans and sales fundamentals; develops expertise on competitive manufacturers,
local consumer insights etc.; prepares plans and deals with suppliers, agencies and legal approvals. Individual
contributor that is fully proficient in applying established standards; knowledge base acquired from several years
of experience in particular area; works independently; may coach other professionals.

Function Related Activities/Key Responsibilities:

• This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders.
• This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of
• performance before proposing solutions.
• Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.
• Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams.
• To be successful, this role requires a strong combination of strategic thinking, analytical expertise, problem solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers.

• Business, Economics, Engineering or related subject

• 5+ years of experience in Commercial Execution, Market Development and Channel Strategy
• Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models
• Outstanding influencing skills and cross-functional collaborative working standards
• Deep understanding of Value Chain concept

• Commercial Execution
• Market Development
• Advanced Analytics & Problem Solving
• Customer Management
• Value to Market Broad

• Shopper Marketing & Obppc
• Segmentation
• Financial Systems
• Communication Focus
• Communicate with internal and external stakeholders and key Bottling partners.