Senior Manager, Media & Retail Media, CAM

At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Senior Manager, Media & Retail Media - Market to lead the development, execution, and optimization of in-market media and retail media strategies across brands and categories. This role plays a critical leadership role in translating brand and commercial priorities into high-impact media plans, while driving performance, efficiency, and strong governance across traditional media and rapidly evolving Retail Media Networks (RMNs).

The ideal candidate is a strong media leader with deep expertise in media strategy, digital and retail media ecosystems, and performance optimization, with the ability to influence senior stakeholders and operate effectively in a complex, matrixed system.

What You'll Do for Us

Media & Retail Media Strategy & Execution

• Lead the development and execution of media and retail media strategies for the market, aligned with brand, category, and business priorities.

• Own integrated media plans across digital, social, ecommerce, and retail media, ensuring effectiveness, efficiency, and competitive Return on Investment (ROI).

• Drive retail media execution in partnership with customers, bottlers, and commercial teams to unlock shopper growth opportunities across RMNs and in-store digital environments.

• Translate strategic direction into clear briefs and execution plans for agencies and partners.

• Partner with Marketing Procurement Services (PS) on media buying strategies and negotiations to maximize value from media investments.

• Oversee media investment governance, including buying orders, budget shifts, and corrective actions.

• Own tracking and reporting of media budgets (planned vs. actual), ensuring transparency and accountability.

• Support audit processes and ensure compliance with media governance standards.

• Recommend Direct Marketing Investment (DMI) allocation by brand and channel based on performance data, learning agendas, and market dynamics.

• Monitor brand presence and quality of execution across channels, including reach, frequency, productivity, and compliance.

• Partner with Integrated Marketing Experience (IMX), Analytics, and PS teams to evolve media measurement frameworks and translate insights into optimization actions.

• Act as a senior media partner to Brand, Category, IMX, Commercial, and Bottler teams.

• Influence brand and creative strategy through a strong media effectiveness and performance lens.

• Collaborate closely with LATAM and Global IMX teams to ensure alignment with global standards while enabling local relevance.

• Provide guidance and informal leadership to junior team members and agency partners.

• Bachelor's degree required; advanced degree preferred.

• 7+ years of experience in Media Strategy, Planning, and Buying within Fast-Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG), agency, or media environments.

• Strong expertise in digital media, ecommerce, and retail media ecosystems.

• Experience managing significant media budgets and performance optimization.

• Proven ability to influence senior stakeholders and work cross-functionally in matrixed organizations.

• Experience working with agencies, media owners, digital platforms, and retail media partners.

• Market Impact: Play a critical role in shaping media and retail media performance in a strategically important market.

• Leadership Exposure: Partner closely with Directors and senior leaders across IMX and Commercial teams.

• Iconic Brands: Drive growth for some of the world's most loved brands.

• Career Path: Clear progression toward Director-level media leadership roles.

• Purpose-Driven Work: Help refresh the world and make a difference through effective media investment.