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Senior Manager, E-commerce Japan

AT The Coca-Cola Company
The Coca-Cola Company

Senior Manager, E-commerce Japan

Tokyo, Japan

We're looking for a forward-thinking and collaborative leader to join our Japan & South Korea Operating Unit as Senior manager, Japan E-commerce. This role will be instrumental in shaping and executing our business growth at E-commerce through driving new shopper acquisition. You'll work closely with other E-commerce team members to co-develop and execute the plan. The ideal candidate will have experience working at E-commerce platformers (e.g. Amazon/Rakuten).

What You'll Do for Us:

Project management and execution

  • Develop new shopper acquisition plan at each E-commerce platform site (e.g. Amazon/Rakuten) and execute it.
  • Plan and execute E-commerce cross promotion through LINE exposure
  • Prepare KPI performance dashboard and business report to provide insights on project performance, including new shopper acquisition metrics.
  • Collaborate with other E-commerce members, internal stakeholders, external E-commerce platformers to execute business agendas, including business planning, channel performance reviews, and reporting.
  • Lead shopper new shopper acquisition in accordance with LTV (Life-Time Value) concept enlighten to bottlers and related functions.
  • Facilitate meetings, create agendas, and ensure follow-up actions are completed in a timely manner.
  • Support collaboration with global and regional teams to align best practices and key deliverables.
  • Plan and strategize to retain and expand current customer relationships.
  • Develop mid-to-long-term sales plans and prepare strategies to protect, grow and diversify the relationship with E-commerce customers.
  • Conduct market benchmark and identify best practices from leading E-commerce players (outside Beverage industry) and predict current and future shopper trends.

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Qualifications & Requirements:

  • Bachelor's degree in Business, Marketing, Management, or a related field.
  • 7+ years of experience in project management, operations, or marketing/sales role within a fast-paced organization.
  • Ideally the candidate has experience working at E-commerce platforms.
  • Proven experience coordinating cross-functional projects and managing stakeholder relationships.
  • Strong organizational skills with the ability to manage multiple priorities and meet tight deadlines.
  • Excellent communication skills in both Japanese and English, with experience working with global stakeholders.
  • Strong analytical skills with the ability to monitor performance metrics and provide actionable insights as well as the ability to conduct competitor analysis.
  • Ability to work independently, manage ambiguity, and proactively drive initiatives forward.
  • Strong knowledge of consumer behavior and retail trends in the consumer goods industry.
  • Excellent interpersonal skills with the ability to build strong relationships with clients, customers, and team members.
  • Knowledge of pricing strategies, and financial implications including LTV (Life-Time Value) concept/ P&L drivers etc.
  • Familiarity with BI tools is a plus

What We Can Do For You:

  • Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola
  • Leading E-commerce Agenda: You have the opportunity to join a team that is leading the FMCG E-commerce and is also the worldwide benchmark for Coca-Cola
  • Exposure to World Class Leaders: Access to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
  • Flexible working style: Up to 40% of remote working

Skills:
Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Waterfall Model; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management

Client-provided location(s): Tokyo, Japan
Job ID: cocacola-147562302
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Life Insurance
    • FSA
    • HSA
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Volunteer Time Off
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K) With Company Matching
    • Pension
    • Performance Bonus
    • Financial Counseling
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Mentor Program
    • Access to Online Courses
    • Internship Program
    • Leadership Training Program
    • Professional Coaching
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)