Senior Manager, Consumer and Shopper Connection planning - Flavor Sparkling

WHAT YOU'LL DO FOR US

Focus, Scope, & Impact:

Need to lead E2E strategy of equity building campaigns for Flavor Sparkling, and land to execution. Scope will incl. campus-recruit activities, experiential events, digital activation to make sure activation landing aligned with business strategy and bring in new consumer experiences:

• Leading the connection of the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets.
• Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs.
• Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
• Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
• This profile requires a healthy balance of innovative thinking and business pragmatism
• Need to bring new initiatives to the system, especially on Social & EC knowledge, to accelerate brand and consumer growth.

• Marketing, media, and leadership experience
• Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
• Preference for individuals with experience in working in consumer and shopper/commercial plans
• Experience working in cross-functional teams
• Communicating, influence and negotiate across multiple stakeholders
• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

• Ability to lead integrated consumer experience and multiple touch points that are effective and efficient
• Understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• Ability to work in Agile cross-functional teams