Senior Manager, Category Sales Advisor - Walmart US

A passion for people is at the heart of our business. We thrive on building lasting relationships, and there's no better way to do that than by representing iconic brands that have been a part of people's lives for generations. As an Account Executive, you will be a local ambassador for our brand strategies, working in close partnership with our bottlers to bring the magic of our products to the communities we serve. We are seeking a dynamic individual with a passion for our brands and a talent for fostering relationships at every level of an organization.

What You'll Do

As an Account Executive on the Walmart team, you will play a pivotal role in driving our business forward with one of our most crucial partners. You will be responsible for:

• Strategic Account Management:
  • Collaborate with an integrated account team to manage key aspects of our business relationship with Walmart.
  • Develop and execute an annual business plan that outlines key strategies and initiatives to drive growth for Coca-Cola within Walmart's system.
  • Ensure that business plans and marketing activities are designed to deliver on volume, profit, and customer satisfaction commitments.

• Data-Driven Strategy & Insights:
  • Utilize first- and third-party data to influence customer strategy, including marketing programs and product assortment.
  • Serve as the team's expert on shopper data, coaching internal teams on winning strategies and supporting portfolio initiatives with both internal and external stakeholders.
  • Conduct primary research to identify and fill knowledge gaps regarding customer perceptions and behaviors.

• Relationship & Communication:
  • Act as a system-wide expert on Walmart's strategy, business systems, and operating philosophy.
  • Cultivate and grow customer satisfaction, maintaining a win-win business relationship and ensuring effective communication with all key buying influences.
  • Manage communication between our bottler system and the customer's field network to maximize the ROI of our first-party data tools.
  • Serve as the expert on our customer, ensuring the broader Coca-Cola system understands their objectives, strategies, and needs.

• Problem Solving & Innovation:
  • Proactively identify and resolve operational issues or exceptions with customers and bottlers.
  • Generate innovative solutions and embrace new ideas to sustain and grow our business.
  • Employ consultative selling techniques to understand customer priorities and guide them toward mutually beneficial, fact-based solutions.

• A Bachelor's degree in business or a related field is preferred.
• A minimum of 3 years of key account experience in the beverage or consumer packaged goods (CPG) industry.
• Proven experience in business development planning and managing the needs of multiple stakeholders across various business systems.
• A strong command of complex selling techniques, with a demonstrated ability to create and sell-in customer promotional programs and key initiatives.
• A self-motivated and results-oriented mindset with an exceptional work ethic.
• Excellent written and verbal communication skills, with the ability to present data in a clear and organized manner.
• Proficiency with syndicated POS and shopper retail data.
• Advanced skills in Microsoft Excel and PowerPoint.

• Experience conducting primary research.
• Experience with Tableau.

• Iconic & Innovative Brands: Represent a portfolio of over 250 products, including some of the world's most beloved brands like Coca-Cola, Simply, Fairlife, and Topo Chico.
• Expansive & Diverse Customers: Engage with a wide array of customers, from major retail and grocery outlets to theme parks, movie theaters, restaurants, and more.
• A Culture of Growth and Collaboration: Join a team that values relationships, innovation, and a passion for our brands and the people who enjoy them.