Location: Chicago, IL USA
What You'll Do for Us
- Brand Leadership:
- Lead a set of iconic brands including Simply TM, Honest Kids, and Hi-C by developing and executing comprehensive brand strategies that drive growth, enhance consumer engagement, generate customer buy-in, and ensure brand consistency across all channels.
- Oversee marketing campaigns, product innovation, and collaboration with internal and external stakeholders to meet consumer needs and achieve business objectives.
- Lead development of annual and multi-year brand growth strategies and business plans deliver against overall brand vision and business objectives in North America
- Stewardship:
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- Serve as the key brand representative across multiple routines and with multiple stakeholders stewarding the brand strategies and priorities
- Partner with internal (e.g., R&D, Supply Chain, Commercial, sales) and external (e.g., customers, bottlers, suppliers) stakeholders to deliver the business priorities
- Leverage the team to develop a comprehensive understanding of brand performance by conducting thorough root cause analysis to identify underlying issues and support actionable recommendations.
- Utilize advanced analytical tools and methodologies to gather and interpret key performance indicators to drive informed decision-making and optimize business strategies.
- Provide direct reports with inspirational leadership, clear direction and prioritization, and personalized coaching to achieve work objectives, enhance skills, and develop career paths.
- Foster a collaborative environment that encourages professional growth and continuous improvement
Key Success Parameters
Experience
- 10 or more years of experience in brand management and/or marketing in consumer-packaged goods.
- Bachelor's degree required; MBA preferred.
Communication Focus
- Role frequently leads communications with both internal (e.g., global brand, Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g., bottler, customer, agency, supplier) partners.
- Interactions include sharing relevant information on brand(s) business plans, influencing others to act in support, and negotiating components of said plans to enable desired outcomes.
- Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives.
Key Knowledge Requirements
- Develop and communication of brand vision inclusive of 'what it takes' to achieve
- Ability to translate vision/strategy through development of annual brand business plans along with corresponding resource requirements
- Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
- Excellent oral and written communication skills with ability to tailor communications to audience
- Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications
- Develop a strong understanding of performance in market and across the P&L
- Brand and/or portfolio P&L management
Nice to Have:
- System operations experience within the Coca-Cola North America Operating Unit (bottlers, customers, routes-to-market)
- Experience developing and launching step-change innovations
What We Can Do For You
- Empowering Culture: We believe in fostering an empowering culture where every team member is valued and encouraged to grow.
- Benefits and Salary: We offer a competitive salary and benefits package that includes health insurance, retirement plans, and wellness programs.
- Professional Development: We are committed to your professional development and provide numerous opportunities for learning and growth, including access to training programs, mentorship, and career advancement.