Senior Director, RGM Strategy & Analytics

As the Senior RGM Strategy Director, you will have the chance to lead the integrated RGM strategy for a critical growth territory of The Coca-Cola Company, spanning over 25 developing countries (Eurasia & Middle East) with substantial potential.

Your objective will be to secure winning commercial strategy & capabilities for EME OU developed together with our system of bottling partners to be the best contributor to topline revenue (~$ 4 Bn) growth and weekly+ consumer (~25Mn in T3) recruitment targets of the Operating Unit. This will require you to be at the forefront of evolving approaches in pricing, promotions, portfolio & mix management and governance and will require you to combine future-back strategic thinking with operational implementation & transformation mindset.

You will be managing an agile team of 3 FTEs (1 Director, 1 Sr. Manager, 1 Manager) whilst you are expected collaborate and inspire a much larger stakeholder set (OU & Franchise cross-functional teams, bottling partners, customers, global teams, ... ) through your advanced networking, leadership and influencing skills.

This senior position is an excellent opportunity for individuals who are looking to grow on both strategy & execution capabilities and enjoy working in a dynamic, multi-stakeholder environment.

Main responsibilities:

• Long range (3Y) commercial plan for the OU - secure winning strategic capabilities and approaches in pricing, promotions, portfolio & mix, to deliver balanced revenue & per cap growth.
• Integrated annual business plans - support franchise organizations and bottling partners in effective integration of marketing and commercial priorities into annual business plans to win at points of sale.
• RGM capability development - in collaboration with bottling partners identify & develop critical RGM capabilities to close existing gaps and build continuous growth.
• RGM Governance - govern the implementation & execution of strategic RGM guidance, identify mitigation actions where necessary to support franchise & bottling partner operations
• Mission critical RGM projects - identify multi-market relevant commercial opportunities and move into capturing them by spearheading the project with the agile team and in collaboration with a broad set of system partners
• People development - build team engagement, people capabilities, internal & external network and solid high performing talent pipeline

• RGM
  • Pricing strategy & implementation support
  • Pack-Price Architecture strategy & implementation support
  • Promo Strategy & implementation support
  • Mix Management Strategy (incl. affordability & premiumization) & implementation support
  • Commercial governance strategy & implementation

• Quality growth algo: NSR > Transaction > Volume
• Balanced revenue growth with per-caps recruitment
• IC Mix

• +10 yr experience in a RGM (franchise, commercial, sales, marketing) leadership role in FMCG / Retail, preferable within Coca-Cola System
• Min. 3 years of team management experience with the proven ability to develop talent & drive high performing team culture.
• Highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling.
• Effective communication and influencing skills, with the ability to smoothly collaborate with multitude of system stakeholders.
• Strong networking & matrix management skills