POSITION OVERVIEW: Sr. Director I, Category Leadership - Large Store Portfolio Regional Accounts
We are seeking an experienced advisor to lead a customer-facing team of Category Directors within the North America Large Store portfolio for Coca-Cola. This role is integral to driving The Coca-Cola Commitment's pledge of delivering actionable and relevant insights in our direct customer and industry partnerships. In this position, you will lead a team of associates with distinct account responsibilities, manage upward stakeholder relationships, and direct strategic decision-making. You will coach the team to build strong collaborative relationships internally and externally through effective problem-solving, prioritization, and a focus on maximizing our retailers' beverage growth potential while creating value for Coca-Cola.
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This role reports directly to the Senior Director II, Category Leadership in Large Stores.
What We Want You to Bring:
- Extensive knowledge of insights and effective use of data from Coca-Cola and broader industry syndicated and primary research sources.
- Strong track record of building trusting relationships externally and internally.
- Excellent active listening skills.
- Strong verbal and written communication skills, with a capability for storytelling.
- Creative and agile problem-solving skills, with the ability to navigate ambiguity with customers and in a networked organization.
- Commitment to team success and curiosity, while prioritizing results.
- Demonstrated development skills and experience in people leadership or peer coaching, or mentorship.
Position Responsibilities:
- Lead a team to deliver independent and impactful category advocacy across the beverage portfolio.
- Influence customer senior executives to collaboratively build strategies & tactics for category growth.
- Partner with Sales Leads to be an indispensable category resource for retailers.
- Provide coaching to the team with a bias for continuous improvement and excellence.
- Key deliverables include opportunity assessment, beverage strategy development as part of a category blueprint, shopper insights, and assortment recommendations.
Key Focus Areas:
Strategic Thinking and Strategy Development:
- Lead opportunity assessment of annual business planning processes to drive a relevant category strategy that will win in the marketplace.
- Deliver objective total store and beverage solutions with differentiated and actionable insights.
- Provide leadership and stewardship for retailer's beverage categories (Sparkling, Still, and Nutrition).
Networked Communication and Alignment:
- Report business successes and barriers to Large Store Portfolio Category Lead with proposed next steps and solutions.
- Proactively share updates on key industry news and insights with cross-functional leadership.
Team Growth:
- Recruit, develop, and inspire a category team to deliver effective category growth recommendations focused on customers' needs and strategic priorities.
- Develop solid working relationships with customer category management and leadership teams, as well as Coca-Cola bottlers, to drive mutual win execution.
- Cultivate independent and influential relationships within retailer's organizations.
Education & Experience:
- Minimum Required:
- 8+ years in the CPG Industry
- Senior level experience within the consumer goods/beverages industry
- Strong knowledge of category management principles and analytic techniques.
- Bachelor's degree
- Preferred:
- 10+ years in the CPG Industry
- Direct team management experience or substantive matrixed project leadership
- MBA or other graduate degree
- Experience across multiple disciplines beyond category management (Shopper Insights, Revenue Growth Management, etc.)
Skills:
- Demonstrated reputation for high customer engagement that drives business results
- Success in managing and prioritizing multiple customers, projects, and stakeholders
- Ability to link category leadership strategies to customer strategies
- Advanced analytical capability with the ability to draw insights and actions from data
- Strong working knowledge of syndicated data (Nielsen, Circana)
- Strategic thinking, forward-looking, and time-conscious planning skills
- Proven oral and written communication, storytelling, and influencing skills
Travel: 30-40%
Location: Atlanta AOC or other USA office - Dallas (Plano), Irvine, Bloomington (Minnesota), Chicago (Nutrition/Fairlife), Cincinnati, NY (BASN), Rogers (Walmart), Nashville.
Job Code: 30017651
Skills:
Social Media; Key Performance Indicators (KPI); Digital Advertising; Category Management; Branding; Demand Generation; Quantitative Research; Marketing Strategies; Channels Strategy; Customer Insights; Market Segmentation; Qualitative Research; Microsoft Office; Strategy Development; Commercialization Strategies