Senior Director, Global Marketing - Nutrition Innovation

ROLE LOCATION: Atlanta, GA (hybrid - in office 3 days/week)

Estimated Travel: 50%

The Coca-Cola Company's world-class marketing organization has an exciting position available within the Global Nutrition Category! In this role, you'll be a part of Networked Marketing Community committed to sustainably crafting the brands and choice of drinks that people love, to refresh them in body and spirit. Together, we shall make a difference in people's lives, communities, and our planet!

THE GLOBAL CATEGORY TEAM SCOPE

• Create vision and strategic direction for the nutrition category
• Drive innovation by stewarding the brand portfolio and innovation pipeline

• Scale regional and local brands within our Growth Portfolio and reapply like never before
• In partnership with Operating Units, optimize DME resource allocation, marketing effectiveness and efficiency
• Orchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+ drinkers
• Co-create with global marketing leadership the future of marketing in The Coca-Cola Company
• Accountable for overall engagement and inspiration of the global marketing community

• Being at the forefront of re-imagining the next-stage of category growth for the company
• Continuous learning to support upskilling
• Cross cultural/operating unit experience

• Owning the narrative - global category / global brands

• Nutrition Innovation Resource will:
  
  
  • Recommend and oversee the development of the innovation pipeline for the Nutrition Category (including Juice, Dairy, Plant, and Protein beverages) based on clear consumer insights and strategically aligned category opportunities
  • Collaborate with the network to support the development of the Global Category Strategy and specifically define innovation strategy to support long term Global Category Strategy.
  • Work with Global Category Strategy and Creative resources to define brand vision and develop brand growth strategy, shaped by innovation pipeline.
  • Oversee regional brand innovation pipeline developed by OUs utilizing gate process to ensure efficiency, effectiveness, and scale
  • Collaborate with Marketing Performance on developing the right innovation-related metrics and research protocols
  • Collaborate with Human Insights and R&D to identify innovation trends and opportunities
  • Collaborate with innovation global and OU network to work effectively as a community
• Global Category teams comprise of teams of 7-9 reporting into category president, of which Innovation Director will be one

• 5+ years of experience in roles related to innovation, brand management, and brand strategy and growth
• Direct experience with new product development and innovation pipeline management across several brands and geographies
• Experience collaborating with cross-regional and cross-functional teams
• TCCC experience preferred

• Ability to collaborate across the network to understand market trends, consumer opportunities, competitive landscape, and system capabilities
• Deep consumer understanding to unlock insights on motivations, behaviors, and attitudes
• Lead the development and obtain approval for the global category innovation pipeline
• Ability to manage innovation pipelines at the global and OU level including the coordination of the global gate 1 process for scaled and new initiatives
• Ability to oversee and lead efforts on innovation development, alignment, execution, and activation
• Ability to work in Agile project-based teams and drive process improvements and speed to shelf
• Ability to manage project budgets to ensure effective and efficient use of funds and assets
• Knowledge of:
  
  
  • Innovation processes
  • Consumer insights/ future-back trends
  • Innovation tracking and implementation
• Business / commercial acumen

• Role will require frequent communication with Global Category President and their direct reports as well as other Global Innovation resources, OU Innovation resources, and other Global and OU Marketing sub-functions
• Must be comfortable driving and communicating innovation and future focused approaches to brand/category development and building buy-in across key internal stakeholders processes
• May be required to communicate innovation pipeline or individual initiatives to Bottlers and Customers