Manager Portfolio Activation - Panama

Responsible for leading the development and implementation of comprehensive marketing strategies and campaigns, with a strong focus on adapting global frameworks to local market realities. This role demands a 360° vision of projects and the ability to navigate complex ecosystems, collaborating effectively across internal teams and with external stakeholders.

Position Overview: Management of marketing strategy and campaign implementation, with a deep understanding of local needs and business development. 360° project vision, leading cross-functional teams and engaging with external stakeholders. Skilled in negotiations with bottlers and in adapting global strategies to the specific realities of each country.

Function Related Activities/Key Responsibilities:

• Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL Hub and Franchise Leadership.
• Provide strategic and executional / franchise unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
• Lead regional market development to ensuring the right implementation of projects
• Provide market input for the development of market-level Innovation projects
• Provide input to localization and real-time amplification of IMX campaigns within the Franchise unit
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX Media)
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
• Support the System in Customer & Shopper marketing agenda (primary relationship with customers sits with C&CL).

• Mkt or Commercial experience (4+ years).
• Marketing activation

• Business and commercial Knwledge.
• Experience working with TCCC external partners (bottlers and customers)

• Experience working in cross-functional and cross-geographical teams is preferred

• Marketing activation / execution
• POs and experiential marketing
• Business / Commercial Acumen
• Relationship management (with external stakeholders)
• Leadership of projects