Frontline Marketing Specialist with a proven track record of driving teams alignment on portfolio priorities, brand/category strategies, and annual marketing plans-including DME investments, KPIs, innovation initiatives, and IMX campaign calendars-through close collaboration with C&CL hubs and franchise leadership. Provides strategic and executional input on market-level portfolio strategy and brand plans, ensuring tailored activation and effective DME execution across countries.
Position Overview:
Leads regional market development, securing flawless project implementation , coordination with categories and bottlers. Identifying local opportunities. Offers market insights to guide the localization and real-time amplification of campaigns. Manages brand activations on the ground, including POS promotions, experiential marketing, and events, in close coordination with bottlers. Supports the broader Customer & Shopper Marketing agenda by contributing to system-wide customer engagement strategies, while ensuring alignment with local executional excellence.
Want more jobs like this?
Get jobs in Santa Ana, Costa Rica delivered to your inbox every week.
Function Related Activities/Key Responsibilities:
- Lead regional market development to ensuring the right implementation of projects
- Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans
- Provide input to localization and real-time amplification of IMX campaigns
- Manage brand activation
- Manage and follow up business results
Education Requirements:
Marketing, Business, administración
Related Work Experience:
- Significant mkt and leadership experience (10+ years)
- Business and commercial acumen
- Marketing activation
Functional Skills:
- Marketing activation / execution
- POs and experiential marketing
- Business / Commercial Acumen
- Relationship management (with external stakeholders)
- Leadership