Manager Owned Consumer Platforms - LA OU

Position Overview:

Focus, Scope, & Impact:

• Designing strategies and plans for Owned platforms of Coca Cola local brands in order to maximize consumer engagement & retention
• Developing plans to localize and implement global owned platforms in the Operating Unit (OU)
• Manage those platforms with a continuous learning & iteration mindset
• Work hand in hand with global team to ensure the success of the global brands owned platforms in the OU
• Map and develop relationships with key stakeholders that will maximize Coca Cola owned platforms to its consumers and shoppers

• Work in partnership with other areas within Integrated Marketing Experience to embed the owned platforms into the brand ecosystems
• The Owned Consumer Platforms lead plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization.

• Great understanding and passion for the digital platforms, data, CRM, social
• Ability to work in Agile cross-functional teams

• Digital - savvy: 8-10 years of digital marketing experience,ideally working with digital platforms (creation, management, CRM)
• Experience working in cross-functional and cross-geographical teams is preferred
• English fluency is required; Spanish or Portuguese Preferred;

• Digital Marketing
• Digital Platforms and CRM
• Social

• Agile Ways of Working
• Data and Analytics

• Primary location will be Mexico; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role.