Manager, Content Adaptation, CAM
At The Coca-Cola Company, we are fueled by a shared purpose: to refresh the world and make a difference. As a global business operating across more than 200 markets, we are continuously evolving our portfolio, strengthening our brands, and creating meaningful experiences for consumers everywhere. Our system is built on collaboration-with our bottling partners, customers, communities, and talented people who push us forward with curiosity, creativity, and a growth mindset.
We are seeking a Manager, Content Adaptation - Global Brands to support the adaptation, deployment, and optimization of global brand content across markets and consumer touchpoints. This role helps ensure global Big Ideas and brand platforms are translated into locally relevant, high-quality executions while preserving brand equity and supporting efficiency at scale.
The ideal candidate brings strong executional expertise in content adaptation, consumer journeys, and modular content practices, and is ready to take ownership of defined workstreams within complex global programs.
What You'll Do for Us
Global Brand Content & Influencer Adaptation
Support the adaptation of global Big Ideas and brand platforms across markets and cultures.
Adapt global content and assets-including social and influencer-led content-to align with local consumer occasions, cultural nuances, and channel requirements.
Apply modular content principles to support efficient reuse, versioning, and scalability of assets.
Ensure adapted content follows brand architecture, visual identity, tone of voice, and communication principles.
Consumer Journey, Media & IMX Enablement
Translate global End to End (E2E) consumer journeys into content requirements by touchpoint, format, and platform.
Partner with Media teams to understand media strategy, channel roles, and formats, and support optimization of adapted content.
Collaborate with Creative LATAM to ensure adaptations align with the creative game plan once set.
Support content performance across digital, media, social, influencer, experiential, and physical touchpoints.
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Execution & Delivery
Manage day-to-day adaptation activities, timelines, and deliverables for assigned brands or workstreams.
Contribute to the development of execution guidelines, toolkits, and playbooks for market application.
Coordinate with Global Brand teams, agencies, and markets to ensure timely and high-quality delivery.
Track performance metrics and contribute insights to optimize future adaptations.
Innovation, Technology & Asset Governance
Apply emerging tools and technologies, including AI-enabled solutions, to support content adaptation efficiency and quality.
Follow established content workflows and asset systems to support realistic adaptation planning.
Incorporate usage rights, talent and creator considerations, and asset limitations into adaptation execution.
Ensure quality control and compliance across adapted content and assets.
Agency & Partner Collaboration
Support adaptation briefings with creative, influencer, and adaptation agencies.
Work in agile, cross-functional teams to enable speed, flexibility, and continuous improvement.
Qualifications & Requirements
Bachelor's degree required.
5+ years of experience in marketing, content, communications, or integrated brand roles.
Experience supporting global brand content adaptation, including digital and social content.
Solid understanding of consumer journeys, media ecosystems, and digital platforms.
Working knowledge of content production processes and modular content practices.
Familiarity with talent and creator usage, rights management, and asset governance.
Experience collaborating with agencies and cross-functional teams across geographies.
Strong organizational, collaboration, and communication skills.
What We Can Do For You:
- Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
Skills:
Integrated Marketing Campaigns; Stakeholder Management; Artificial Intelligence (AI); Consumer Insights Research; Cross-Functional Collaboration; Digital Marketing; Media Planning; Creative Development; Brand Strategy; Data Literacy
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Life Insurance
- FSA
- HSA
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Volunteer Time Off
- Personal/Sick Days
Financial and Retirement
- 401(K) With Company Matching
- Pension
- Performance Bonus
- Financial Counseling
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Mentor Program
- Access to Online Courses
- Internship Program
- Leadership Training Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)