Manager, Consumer & Shopper Connection Planning, Hong Kong

Elevate your marketing career with The Coca-Cola Company as a Manager in Integrated Marketing Experience We're not just the beverage industry giant; we're also a forerunner in building robust brand presences across all media connection points. Here, your expertise in digital strategies, media execution, and brand perception management will be pivotal in augmenting our expansive brand portfolio and driving business growth. We are seeking a forward-thinking candidate who thrives in the analysis of media consumption, optimization of marketing investments, and who is driven to innovate in the digital space.

What You'll Do for Us:

• Support the crafting and execution of our marketing strategies for CCTM and some portfolio activations, ensuring they resonate across all consumer connection points.
• Leverage data analytics to enhance marketing efficiency across media channels, especially to drive close loops.
• Drive effective marketing initiatives, working closely with brand teams, commercial partners, franchise and BG team and external partners.
• Conduct competitive analysis, continuously adapting strategies to sustain a leading edge in our marketing efforts.
• Design and manage targeted content for campaigns and customer activations, overseeing the commercialization process for product launches.
• Keep a stringent watch over the marketing budget, ensuring optimal expenditure and ROI on marketing initiatives.

• Bachelor's degree in Marketing or related field.
• 5+ years experience in driving innovative marketing improvements, balancing immediate & long-term priorities.
• Capability to execute and deliver quantifiable results, with a knack for importing and exporting good ideas that contribute to business development.
• Skilled in developing strategic branding positions and nurturing customer relationships while balancing financial and marketing analytics.
• Experience in portfolio management and revenue management (understanding OBPPC)
• Proficient in utilizing marketing assets and strategic partnerships to bolster connections with customers and consumers.

• Provide an exciting opportunity to lead digital initiatives and campaigns that make a profound impact on our brands' presence and market share.
• Support continuous professional development by encouraging innovation and leveraging insights to fuel your marketing strategies.
• Offer an environment where your creativity can be honed, creating compelling content and campaigns that captivate our customers and consumers alike.