Intelligence Lead - Latin America

Intelligence Lead - Latin America

About the Role

This role is responsible for collecting, interpreting and communicating Public Affairs, Communications, and Sustainability (PACS) insights and partnering with Operating Unit (OU) leads to convert them into actionable strategies, decisions and tactics. The ideal candidate will serve as a conduit between the PACS Services team and the OU, establishing a constant connection between both groups and forming a two-way communication channel that can be leveraged to achieve both OU and global business objectives. The role is critical to scaling PACS Intelligence insights and tailoring them to help each OU reach its goals and influence stakeholders.

Responsibilities

• Define OU-specific PACS KPIs and outline the optimal means of tracking them over time
• Help quantify the success of PACS communications campaigns and initiatives
• Design and develop visualizations to support the needs of stakeholders and partners
• Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire
• Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to OU leadership
• Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed
• Communicate OU-specific insights with other members of the PACS Services team
• Provide regular updates to OU leadership on corporate reputation and performance
• Clearly communicate OU needs and requirements to the global PACS Services Data and Analytics team

• Semi-regular corporate reputation reporting, benchmarks and recommendations
• Ongoing internal and external communications performance
• KPI measurement for campaigns and events
• Media penetration reporting based on insights gleaned from Factiva and other sources
• Knowledge Center training for team members, partners and bottlers

• 3+ years of experience in Data or Analytics, Communications, Media, Public Affairs, Sustainability, Consumer Insights or Market Research
• Full English proficiency
• Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems
• Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
• Comfortable with large amounts of data and qualitative insights
• Clear and confident communicator and presenter
• Proven track record of using data to create strategic recommendations and narratives
• Experience working in networked, cross-functional and cross-geographical teams

• Knowledge of market research techniques
• Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry
• Experience leveraging digital products and tools
• Prior experience working in multiple markets