Director, Shopper & Retail Insights

There's nothing more exciting then analyzing markets and identifying trends and there's no better company to do this then with The Coca-Cola Company. In this role, you'll be focused on gathering, analyzing, and interpreting marketplace trends and customer data for marketing and product development strategies/plans for individual consumers, business customers, and/or sales channels. You'll support our growth strategy in terms of market share and profitability across the portfolio and develop marketing models across our brands and assess the performance of marketing investments for all marketing channels. We're looking for a candidate that can analyze and establish the cumulative impact of all marketing activities in the short term and long term and communicate findings and implications to stakeholders and senior leadership.

• Provide category insights and thought leadership that supports the end-to-end, retail category commercialization process while ensuring alignment to business strategies and plans.
• Lead processes to develop and deliver execution metrics to ensure commercialized media include strong fact-based selling content and lead analysis for category aligned teams focused on commercializing new product & packaging, global platforms, and new solution bundles.
• Provide category thought leadership insights to evaluate, prioritize and sequence customer specific innovation in line with Segment 'Must Wins' and segmented customer strategy.
• Supply insights and analysis that ensure new product, packaging and programs create value for consumers, customers, and system.
• Establish and maintain partnerships with teams and act as the commercial subject matter expert for respective category and be the single point of contact for category information and expertise.
• Utilize and understand Nielsen, IRI, shopper card, and internal proprietary data and systems to generate actionable insights that will help Coca-Cola drive category insights with retailer partners and that will influence team strategies.
• Monitoring market conditions, trends, competitors, etc. to project business sector/consumer demand and inform product launch timing.
• Researching competitor behavior including marketing strategies, pricing, sales, and methods of operation.
• Monitoring media coverage and polling/interviewing customers and/or retailers to determine perceptions of brands/products.
• Identifying purchasing behaviors, price/discount sensitivity, brand loyalty, etc. across customer segments and sales channels.
• Simulating the impact of proposed marketing campaigns and measuring results against targets.
• Responsible for making improvements of processes, systems, or products to enhance performance of the job area.

• Bachelor's degree in Marketing, Business or related field is required.
• 5+ years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry is required.
• Demonstrate the ability to influence parties within and outside of the job function at an operational level regarding policies, procedures, and practices.
• A solid understanding of retail sales, and the key elements of building a impactful sales conversation e.g. storyboarding, analytics, graphics, execution.
• Must have the ability to develop and deliver a compelling fact-based conversation to senior leaders at the internal/external HQ/Corporate level.
• Excellent analytical skills: experience with mining syndicated Nielsen/IRI scanning and panel data, case sales data, and NAB proprietary custom consumer surveys; ability to provide useful actionable tools to the organization, etc.
• Ability to communicate effectively, integrate insights from multiple data sources and weave into an integrated insights story that leads to business actions.
• Ability to interact with senior leaders as well as with peers in brand, sales, and operations.
• Ability to work independently while ensuring multiple priorities are balanced.
• In-depth knowledge of the CPG industry including retail environments/channels, customers, competitive products, center store challenges, competitive strategies, and industry trends.

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.