The RGMX Director France will support the design and implementation of integrated system RGMX approaches and plans to support topline revenue growth and margin expansion
What you'll do for us:
- Identify and leverage any shopper / consumer-centric & customer-relevant opportunities that can bring additional volume / value to the local business
- Localize cross-market European RGMX big bets and influence the system teams (bottlers, Franchise GMs, Commercial, Marketing and Finance functions) to make them happen in the market
- Ensure that RGMX strategies are E2E, from strategy to activation in stores. All activities should be 'in sync' and integrated with finance, marketing and bottlers.
- Be a key member of SME network to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics.
- Partner with S&I to deliver business plans that are embedded in the ABP and LRP of the country/OU.
- Understand and analyze the performance of our RGMX strategy, deep-diving into each of our lever (pack, price, promo) and developing mitigation plans
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Qualifications & Requirements:
- 7+ years of leadership experience in RGM or Commercial planning and commercial execution with strong skills in RGM, Segmentation, VTM, Innovation and Channel strategy
- This role requires proven RGM understanding, a solid system experience as well as highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling
- Ability to think from planning to execution and solid system commercial and brand management
- Desirable to have candidates with Bottler experience
- Ability to drive cross-functional support and cross-system alignment, securing controlled information flow in OU regarding RGM strategies, leading and running alignment and collaboration to ensure that OU RGM strategies are fully owned by GMs and in line with OU strategy
- To be successful the RGM role(s) need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills
- Communicate with internal stakeholders and key Bottling partners
- Internal: Communication of market- and specific business opportunities, advanced strategic analysis, priorities and plans to the OU leadership team and other Senior Management
- System: Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders
What we can do for you:
- Join our team and contribute to driving the growth of some of the world's most iconic & Innovative Brands.
- You will grow as a member of our diverse and multi-cultural RGMX Team in Europe.
Skills:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Product Commercialization; Channels Strategy; Marketing Strategies; Tableau (Software); Customer Insights; Market Segmentation; Alteryx; Microsoft Office; Strategy Development; Google Analytics; Microsoft Power Business Intelligence (BI); Marketing Insights