Director Modern Trade - North HUB

Why being part of Coca Cola Latin America?

We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview:

Manage KA from the negotiation process, developing and implementing commercial strategy for its growth in modern channel according with the business plan. Lead the relationship with the KA and its P&L as well as the management of the Account Team involving the related teams of the system with scope to Mexico.

• Lead KO System to a sustained growth in the assigned KAs and nourish customer's willingness to work with the Coca-Cola System.

• Responsible for the volume, revenue, market share, profitability and execution in the assigned KAs.
• Responsible to lead the relationship of KA assigned, representing the entire Coca-Cola system in Mexico
• Lead and coordinate collaboration routines of the Account Team, Bottlers and Franchise Unit to guarantee the implementation of Plans to accomplish Business Goals and alignments.
• Partners with bottlers and customers to increase all participating category growth & value using the full range of occasions, brands, packages & execution tools & methods.
• Coordinate negotiations with the KAs involving commercial, logistical, legal, financial and marketing processes.
• Assure timely communication among marketing, bottlers and clients guarantee the development of an agreed scorecard, with volume, revenues and share of sales KBIs
• Management routines to course correct with the Bottler System through the Key Account Committee

• Accountable for development of a Joint Business Plan with all assigned KAs, following an aligned process with the Customers and Bottlers.

• Lead the development of the 'Annual Customer Plan' (ACP) in line with global guidelines and consistent with the local customer and system opportunities and Business Plan.
• Manage the commercial activity budget (discounts/ DME) complying with the annual investment plan of the business plan
• Develop and manage the Advantage improvement plan for the account(s) under your responsibility.
• Leads the implementation of the transformation model of the capabilities, process and organizational structure that manages retail accounts.

• Analyze customer's market, consumer and channel from the customer's and KO's System perspective. Identify, quantify, and prioritize opportunities and value to be created for the KA and the KO System.

• Maximize Consumer & Shopper insights, engaging our system and customer by using, data and system resources to create a compelling PoS and selling propositions.

• Retail Management Solid Expertise
• Holistic view
• Results driven, excelling performance.
• Strong negotiation skills. Strong influence.
• Shopper knowledge.
• Skillful data management, transform insights into concrete actions.
• Proven listening skills, humble personality.
• High proficiency in English

• Drives Customer & Shopper Value
• Unleashes People potential - Inspires Others
• Imports & Exports good ideas

• Balance Short & Long term priorities
• Influences the System
• Delivers Results

• Strong & proven Collaboration
• Accountability. High discipline and organization
• Self-motivation.
• High tolerance to frustration, coping with stress.
• Committed, passionate. Never accepting limits.