Director Media Cons. & Shopper - CENTRO

-Audit and buying efficiency
-Responsible marketing policy reporting
-Budget reconciliations & PO approvals

3. DIGITAL TRANSFORMATION
-Digital first media investment strategy
-Programmatic supply path optimization
-Integrated Digital OKRs w/ IMX Digital Platforms
-Retail Media Networks
-Real time activation & boosting
-Digital Data Strategy
-Digital planning principles
- 1PD CAN model and NT connections across Centro
-Data partner testing agenda

4. MEASUREMENT & DATA GOVERNANCE
-Data collection and governance through tools - Lumina, Digital Dashboard, Data Media Lake
-Greater automation adoption in reporting and AI application in media
-Mix Marketing Modeling
-Testing new tech and capabilities

WHAT YOU WILL DO FOR E2E/MEDIA CENTRO?

Define the Media strategy and plan to bring to life the E2E strategy in each market.
Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints.
Step-change the way we think (and act) about connections and media, shifting from exposure to experience, to a 'people centric' (Omni) approach.
Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs.
Coordinate media buying with Mkt PS (procurement), making sure The Coca-Cola Company is performing an efficient buying and receiving maximum value out of the negotiations.
Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
Support all the auditing processes with media-related questions
Recommend the ideal Direct Marketing Experience, split by brand and channel to all of our portfolio of brands
Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
Partner to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings
Work in partnership with bottlers to ensure that we are capturing the right opportunities in each one of the countries of South Cone.
Work to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper
Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner
Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient social media plans. Implement a single WoW for media and social
Leverage all the potential synergies in the media planning and negotiation within the Operational Unit
The Consumer and Shopper Media leader is a knowledgeable and thought leader in the areas of Media Beliefs, Media Productivity and Social media activation.
He/she is a key player in the IMX (Integrated Marketing Experience) team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand's audience.

Education & Related Work Experience

• 10+ years of progressive, senior-level experience in media strategy, planning, and operations, with a proven track record of leading cross-market (regional or multi-country) initiatives.
• Must-have: Direct background in media agencies and/or media platforms/vendors, with hands-on experience in negotiation, planning, and buying, not just budget oversight.
• Demonstrated ability to partner with Marketing in the field to connect planning with execution and commercial delivery.
• Experience operating within cross-functional and cross-geographical teams and influencing non-direct reports.

• Developing and ensuring implementation of multiple activities needed to reach targets
• Proven ability to turn complex, multi-source inputs (business planning sessions, performance data, market analysis) into simple, actionable market playbooks.
• Leading strategic conversations, negotiations and alignment with senior and key stakeholders.
• Fluent English and Spanish are required.

Functional Skills - MASTERY OF (REQUIRED)

• MEDIA STRATEGY, PLANNING AND IMPLEMENTATION
  DIGITAL MARKETING
  AUDIENCE PLANNING
  BRAND STRATEGY
  AGILE WAYS OF WORKING

Skills:
Media Planning; Social Media; Influencing; Brand Strategy; User Experience (UX) Design; Omnichannel Strategy; Design Thinking; Media Buying; Marketing; Audience Engagement; Influencer Marketing; Data Insights; Storytelling; Market Segmentation; Digital Media; Ideas Generator; AI Concepts; Portfolio Strategies; Negotiation; Agile

Client-provided location(s): Quito, Ecuador

Job ID: cocacola-148786033

Employment Type: OTHER

Posted: 2025-08-26T23:33:19