Director Market Insights

The goal of the Strategic Insights & Analysis team is to generate actionable insights that identify opportunities to accelerate the performance of The Coca-Cola Company brands in LATAM. This is achieved by quantitatively and qualitatively understanding the dynamics that shape the marketplace.

This role will lead a team responsible for generating insights about the beverage industry across all LATAM countries. The team provides a deep and holistic understanding of key players and categories, delivering strategic recommendations to inform decision-making across the organization.

What You'll Do for Us:

• Analyze holistic data on key business competitors to generate insights into their current market activities and potential future strategies.
• Integrate multiple data sources to identify and understand trends in the beverage sector. These sources may include ad-hoc agency research, financial reports, syndicated data, global best practices, and continuous tracking data.
• Lead the cross-functional Integrated Insights Forum, fostering collaboration, alignment, and capability-building across teams to enhance organizational excellence in data-driven decision-making.
• Collaborate closely with multiple LATAM and Global teams to develop comprehensive reports that provide strategic recommendations for the business.
• Translate complex data into clear, executive-level documents (white papers and presentations) designed to support decision-making among senior leaders.

• Ensuring team effectiveness across the organization by clarifying objectives, removing obstacles, and driving performance and engagement.
• Building strong enterprise leadership to facilitate cross-functional collaboration with other Strategy and Insights teams.
• Fostering a culture of bold, constructive discontent and developing diverse talent to continuously raise the bar.