Director, Flavor Sparkling Creative

We are looking for an inspirational marketer that can turn business strategy into high impact advertising platforms on our biggest business across Mainland China, Hong Kong, Taiwan and Mongolia OU. This is a unique offer to bring the success of worldwide biggest flavor sparkling brands - Sprite, Fanta, Schweppes to the next level.

The ideal candidate will be a keen brand strategist, an experienced master but also a curious learner with strong sense or understanding on creativity.

The vision is to continue to elevate Flavor Sparkling brands AND drive growth for the company.

What You'll Do for Us

• Core focus will be to turn brand strategies into impactful creative strategies and executions across the portfolio and geographies.
• This will involve collaboration with local, global and other OU category teams across GC&M led campaigns as well as other OU led campaigns.
• You will need to master global brand architectures and standards, local human insights and media landscape (especially digital) to fuel creativity, inspire partners and maintain consistency in consumer brand experiences.
• Develop and manage agency partners, capability and process to produce increasingly effective creative strategies, content, amplification and innovation ideas.
• Continuously measure, learn and share the effectiveness of our marketing from research and data.

• 10 years+ experience leading creative strategy, development and execution across established in Mainland China, Hong Kong, Taiwan and Mongolia - with focus on FMCG businesses are preferred. Additional experience in other industries and geographies will be great.
• Experience leading and working in large multi-functional and cross-geography teams.
• Both agency-side strategic planning plus client-side brand or creative strategy experience is ideal.
• English/Chinese fluency is required to effectively operate in globally networked marketing model and to understand local insights.