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Director, Commercial Execution - COVE

2 days ago Bogota, Colombia

We're accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

What You'll Do for Us

  • Lead the management of the organization's sales, customer account management (including retail chains/stores and food service operations) and sales operations.
  • Represent the organization to promote and sell its products and services to individuals or other organizations
  • Support business growth by disseminating information that promotes a favorable view of the organization and its products and services
  • Develop and implement sales plan, strategies, insights, fundamentals and campaigns
  • Maintain relationships with the key account (retail, food service or other) and negotiate with existing and new customers' contracts
  • Identify potential customers
  • Managing existing customer relationships
  • Monitor customer and competitor activity and industry trends
  • Manage sales training, market research, forecasts, budgets, pricing, sales volume, revenue, cost, sales and merchandising activities.
  • Business development and analysis activities
  • Sales operations and administration
  • Prepare sales forecasts and budgets; monitors sales volume, revenues and costs against forecasts to identify problem areas

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Qualification & Requirements

  • 5+ years of experience in Commercial Execution, Market Development and Channel Strategy
  • Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models
  • Outstanding influencing skills and cross-functional collaborative working standards.
  • Deep understanding of Value Chain concept.
  • This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders.
  • This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of performance before proposing solutions.
  • Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.
  • Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams.
  • To be successful, this role requires a strong combination of strategic thinking, analytical expertise, problem solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers.
  • Key Knowledge: commercial execution, market development, advanced analytics and solving problems, customer management, value to market.

What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:
Leadership; Social Media; Sales Channel Development; Conversion Rate; Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Key Performance Indicators (KPI); Branding; Demand Generation; Media Buying; Marketing Strategies; Product Commercialization; Channels Strategy; Tableau (Software); Alteryx; Market Segmentation; Customer Insights; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power Business Intelligence (BI); Marketing Insights

Client-provided location(s): Bogota, Colombia
Job ID: cocacola-149461635
Employment Type: OTHER
Posted: 2025-10-17T23:33:23

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Life Insurance
    • FSA
    • HSA
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Volunteer Time Off
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K) With Company Matching
    • Pension
    • Performance Bonus
    • Financial Counseling
    • Stock Purchase Program
  • Professional Development

    • Tuition Reimbursement
    • Mentor Program
    • Access to Online Courses
    • Internship Program
    • Leadership Training Program
    • Professional Coaching
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)