At Coca-Cola, our vision is to create loved brands, done sustainably, for better shared future. We strive to provide marketing leading excellence in ingredients, innovation, design, and marketing. We are currently seeking a Channel Planning & Market Execution Consultant who is experienced in developing and implementing channel and customer marketing and sales plans.
What You'll Do for Us
- Lead the development of channel activation plans and execution assets that are designed in a customer-back and consumer-centric way.
- Consolidate shopper, channel and customer insights to input into the development of the brands' strategy to increase value of their deliverables to accelerate growth in a networked approach.
- Develop strong shopper, commercial and customer-relevant marketing programs to drive basket incidence.
- Drive Best-In-Class store execution across key account channels in close collaboration with Franchise, Frontline, Marketing and customer Teams.
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Co-ordinate with Key Account and Customer HQ and regional teams to ensure smooth execution of integrated brand campaigns.
Qualifications & Requirements
- Bachelor's degree in Sales or Marketing, Business or related field
- 5+ years of experience in brand activation planning and execution including designing of shopper programs, merchandising development and vendor coordination.
- Exposure and understanding of channels like MT Retail are a must.
E-Com, QSR and travel would be added advantage. - Brand, Trade/ Shopper/ Customer Marketing experience required
- Previous experience in a face-to-face customer sales or operations role calling on senior level buyers, general operations experience and project management experience are all ideal.
- Experience in external vendor management
- Proven analytical skills as well as outstanding influencing skills
Key Skill Sets: Business Analytics | Creative judgement| Negotiation & Influencing | System understanding & planning | Vendor management & coordination | Project management | Channel / Shopper Understanding | Category Management | Stakeholder Management
What We'll Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Costa Coffee, Innocent, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.
- Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
Skills:
Business Analytics; Analytical Skills; Brand Activations; Communication; Collaboration; Vendor Management